Showing results by narrator "Janet Mcleish" in All Categories
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From Backroom to Boardroom
- Earn Your Seat with Strategic Marketing Operations
- By: Debbie Qaqish
- Narrated by: Janet Mcleish
- Length: 7 hrs and 38 mins
- Unabridged
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From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.
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From Backroom to Boardroom
- Earn Your Seat with Strategic Marketing Operations
- Narrated by: Janet Mcleish
- Length: 7 hrs and 38 mins
- Release date: 10-03-22
- Language: English
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Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
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