Showing results by author "Rory Sutherland" in All Categories
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 1,545
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Performance5 out of 5 stars 1,348
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Story4.5 out of 5 stars 1,338
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.
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5 out of 5 stars
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Flowers are just weeds with a larger advertising budget
- By Customer on 13-09-19
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 07-05-19
- Language: English
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Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
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Hacking the Unconscious
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
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Overall4.5 out of 5 stars 59
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Performance4.5 out of 5 stars 43
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Story4.5 out of 5 stars 42
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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2 out of 5 stars
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Rehash of own work
- By H-Bomb1980 on 13-07-21
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Hacking the Unconscious
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Release date: 08-04-21
- Language: English
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Regular price: £8.99 or 1 Credit
Sale price: £8.99 or 1 Credit
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