Showing results by author "Kenneth Le Meunier-FitzHugh" in All Categories
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Marketing
- A Very Short Introduction
- By: Kenneth Le Meunier-FitzHugh
- Narrated by: Mike Cooper
- Length: 4 hrs and 8 mins
- Unabridged
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Marketing
- A Very Short Introduction
- Narrated by: Mike Cooper
- Length: 4 hrs and 8 mins
- Release date: 20-04-21
- Language: English
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Regular price: £12.99
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