Showing titles in Marketing

Do you have problems getting traffic to your site or leads? Being unable to use social media or web analytics for multiplying your conversions? Writing top level sales copy? Or optimizing your website/sales page for higher rankings? If you do, within this audiobook many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.

If you want to cook a delicious soup, you start with the best ingredients. The pot you cook the soup in won’t affect the outcome very much. Many coaches hope that things like a Facebook group, YouTube channel, or Funnel are the answer to growing their businesses when, in fact, these are the equivalent of a pot in a kitchen. They are helpful tools, but they don’t work on their own. You must combine them with the best ingredients. Nail Your Niche is about finding your ingredients, so you can use them with your tool of choice to build a successful online coaching business.

The Sustainability Communicator explores the intersection of corporate sustainability and storytelling. Your host, Mike Hower, is a sustainability communication nerd with more than fifteen years of experience on both sides of the podium — as a journalist for media outlets like GreenBiz and a communication strategist for major global companies. During each episode, we explore interesting sustainability communication challenges, risks and opportunities facing folks in the business community and beyond. If you’re ready to talk your walk, then you’ve come to the right place.

This book has actionable information that will help you unleash the full power of grit to transform your life. It delineates the different aspects of GRIT: growth, resilience, instinct, and tenacity - which are all necessary to overcome stressors and challenges. It will show you how to change your outlook in order to realize your contributions to society and the universe. More importantly, it will show you how to develop and call upon your own grit mentality in order to hang on and persevere, no matter what.

Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands.

Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners.

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.

Welcome to Authentic AI for Entrepreneurs, the ultimate podcast for down-to-earth entrepreneurs seeking to harness the power of AI technology without compromising authenticity and values.Join host Kinsey as she shares actionable tips and interviews AI creators and innovative entrepreneurs who are creatively using AI in their businesses.Discover how Chat GPT and AI can help you save time, boost productivity, and achieve greater success while staying true to yourself. From practical strategies to maintaining authenticity to ethical considerations and creative applications, this podcast provides ...

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.

Esse podcast foi criado com um propósito de edificar vidas através de conteúdo cristão

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

The Flip Flop CEOs will take everything you have learned about the business of network marketing and flip it right side up. By the time they are done with you, you will have a serious case of whiplash, a fresh perspective on this industry, and a brand new outlook on yourself. Do not let your ego or misconceptions get in the way of listening to this audiobook. The quality of your life depends on it.

Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.

Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.

Welcome to eBizPod, your essential guide to the dynamic world of online business. Whether you’re a seasoned entrepreneur or just starting your digital journey, eBizPod offers valuable insights, practical tips, and expert advice to help you navigate the ever-evolving e-commerce landscape. Hosted by Eugene, a veteran in the digital business arena, each episode of eBizPod dives deep into the strategies, tools, and trends that drive success in the online business world. From building and scaling e-commerce stores to mastering digital marketing and optimizing your online presence, we’ve got you...

Whether you're a seasoned entrepreneur or a complete novice, Dropshipping for Beginners provides the guidance and insights you need to succeed in the competitive world of e-commerce.

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".