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Gamify
- How Gamification Motivates People to Do Extraordinary Things
- Narrated by: Steven Menasche
- Length: 5 hrs and 18 mins
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Gamify
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Summary
Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield and engage the audience, organizations need an edge.
Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail.
This audiobook goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right.
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Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- JOSE OSPINA
- 10-05-15
Its about gamifying in the corporate environment
Its ok if you are looking for some references into how to apply gamification on a corporate environment. It's not that much about the basic principles of gamification.
4 people found this helpful
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Rafy
- 01-04-21
Has no practical information unless you are a big organization
I found the book kinda useless. The beginning was good where described what gamification is what people try to do with it. And what it’s not. But other than that it has no practical use for oneself unless you want to learn about how other people used gamification. Not how to Gamify things for yourself.
1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Chad
- 17-09-18
A pleasant introduction to gamification
This seems written for either the executive that head the buzzword of gamification and need to be brought down to earth, or those that have ideas to use gamification in their company and need very basic advice on how to get started. This short book is not going to provide a detailed manual for how to set up such a system. Nor does it present a ton of great ideas, although it does provide several fascinating anecodtes about what other companies have done, such as for Barclaycard Ring or Khan Academy.
On the whole, the book is ok, but is unlikely to be anyone's treasured tome.
The narrator is ok, but sounds scripted and ostentatious when reading quoted material.
#LITRPG #Quirky #Tagsgiving #Sweepstakes
1 person found this helpful
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Overall1 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- White Dog
- 02-02-17
a junior high school term paper
really bad. just worthless. i have no idea why it was published. waste of rime.
1 person found this helpful
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Overall1 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- jonathan travelstead
- 12-02-15
Uninspired. 'Gamify' is said nearly 1000 times
ugh. I am in love with the concept, but this was completely unimaginative without delving deeply enough to be academic
1 person found this helpful
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Overall2 out of 5 stars
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Performance5 out of 5 stars
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Story1 out of 5 stars
- William A. McGrath
- 07-02-23
Didn't have anything new to me
I've done a lot of studying myself on gamification and listen to a lot of books already on the subject, that being said a lot of what was in this book I had already heard in other books in much better detail. The writer had an obvious bias towards motivation as the core of gamification which I do not believe it is. This would be a good intro for somebody who isn't knowledgeable on the subject and committed to the current system.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Ivan Silva Prado
- 16-08-20
Good for beginners
A little basic and outdated. Still brings some insights on gamification and examples on experience design.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- DJ
- 22-07-20
Very interesting book but could have gone deeper.
good read. many interesting points. I wish it had a little more depth. all in all I enjoyed it.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Allan
- 06-12-19
Great book
Great book, but has not been updated since launch, as many new examples of gamified products and services gave emerged.
Leaves me thinking that more recent knowledge is available.