Welcome back to Big Things! This is our first official episode and we are ready to yap about all the big things happening in marketing, social media, pop culture and sports. From the new NFL season (and WAGS) to Chilis killing it on social media – these are the stories on our radar this week.

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 00:00 – What is Big Things?
• 04:30 – Entrepreneur guilt, taking time off and our fitness era
• 08:10 – The Big Things we’re talking about today, first up – NFL is back (and for Mitzi, it means it’s WAGS season).
• 16:00 – The WAGS of the NFL (who is who).
• 20:00 – Kendrick Lamar was confirmed as the Super Bowl Halftime performer and Lil Wayne is not happy.
• 22:30 – Next: Why are clients asking us to be more like Chilis?
• 26:15 – The pivot from original content, to following trends, to personalizing trends.
• 28:25 – The “unhinged” brand is feeling cringe.
• 30:40 – SCAN CLUB: What are signals? Our secret trick to stay ahead of the curve on digital marketing trends.
• 32:50 – Millennials and Gen Z would rather play bingo than go clubbing. Really.
• 38:00 – Monopoly Go was not good for our marriage.
• 40:00 – Signal 2: IKEA is entering the resale market.

Show Notes:

1. NFL Jackets by Kristin Juszczyk: https://www.instagram.com/kristinjuszczyk/
2. Linkinbio Newsletter: https://www.milkkarten.net/p/theres-a-reason-chilis-is-all-over

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Are you listening on a podcast app? Hop over to YouTube for the full video version: https://youtu.be/dnSC-WruYSA

Welcome to Big Things! A weekly show where we talk about the big things happening in marketing, social media, pop culture and sports. You can catch the show every Friday on podcast players and YouTube, and be sure to follow us on Instagram for updates on every episode!

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 00:10 – What is Big Things?
• 03:00 – Why we’re moving away from Waves and Tea for Lunch.
• 05:30 – Some of our favorite episodes of Waves and what we learned.
• 11:00 – How Tea for Lunch helped our team think like content creators.
• 12:30 – Our new era.

Show Notes:

1. SCAN 👀 CLUB: https://scanclub.substack.com/
2. Lisette Calveiro – @lisettecalv – https://shorturl.at/d7fMi
3. Karen Rosalie – @karen.rosalie – https://shorturl.at/82ctR
4. Monday Girl – @joinmondaygirl – https://shorturl.at/J0spn
5. Alyssa Yuhas – @alyssayuhas – https://shorturl.at/c6W4R
6. Valentin Ozich – @valentinozich – https://shorturl.at/5duTd
7. Franke Rodriguez – @frankeknucks – https://shorturl.at/H4kW0

Thanks for tuning in. Don’t forget to subscribe!

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gaby discovered a passion for the industry. By the time she graduated high-school she knew she wanted to own her own business. Now, she owns 3 bridal dress brands and a boutique with multiple locations in Canada, as well as a modeling agency based out of Vancouver, BC. We talk with Gaby about what inspired her to take on such an ambitious lifestyle and what moves she’s making next. Gaby shares her career journey, explains the strategic reason behind why she created multiple dress brands, how she manages it all and what she thinks is next for the bridal industry.

Learn more about Gaby and her companies:

• Gaby’s Instagram : https://www.instagram.com/gabybayona/
• Gaby’s TikTok : https://www.tiktok.com/@gaby.bayona
• Truvelle Instagram : https://www.instagram.com/truvellebridal/
• Laudae Instagram : https://www.instagram.com/laudaebride/
• Aesling Instagram : https://www.instagram.com/aeslingbride/
• Lovenote Instagram : https://www.instagram.com/lovenotebride/
• Stranger Instagram : https://www.instagram.com/strangeragency/

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Show Notes - Gaby Bayona

1. 01:00 - Gaby’s story of growing up in the bridal industry.
2. 03:30 - Lessons Gaby learned from her mom’s business.
3. 09:00 - The rundown on Gaby’s businesses: Why start multiple businesses?
4. 14:00 - How to keep a personal connection with your customers as your business scales.
5. 15:50 - Advice for someone looking to start a bridal business in today’s noisy digital environment.
6. 17:40 - Digging in the branding and marketing side of Gaby’s businesses. How she was able to explode on Etsy and Pinterest early on and what is she doing now?
7. 19:00 - Building publicly from a place of vulnerability.
8. 26:40 - Has Gaby ever wanted to quit?
9. 30:00 - How does Gaby manage her time and energy between the multiple brands and companies?
10. 39:00 - Trends to watch for in the wedding and bridal industries.
11. 41:15 - Who is making Waves and why?

Mentioned in this episode:

1. Sara Blakely, from Spanx: https://www.instagram.com/sarablakely/?hl=en
2. Boheme Goods: https://www.bohemegoods.com/
3. Field & Social: https://www.fieldandsocial.com/
4. Mirror Palais: https://www.instagram.com/mirrorpalais/?hl=en
5. House of CB: https://www.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.