Welcome back to Big Things! This is our first official episode and we are ready to yap about all the big things happening in marketing, social media, pop culture and sports. From the new NFL season (and WAGS) to Chilis killing it on social media – these are the stories on our radar this week.

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 00:00 – What is Big Things?
• 04:30 – Entrepreneur guilt, taking time off and our fitness era
• 08:10 – The Big Things we’re talking about today, first up – NFL is back (and for Mitzi, it means it’s WAGS season).
• 16:00 – The WAGS of the NFL (who is who).
• 20:00 – Kendrick Lamar was confirmed as the Super Bowl Halftime performer and Lil Wayne is not happy.
• 22:30 – Next: Why are clients asking us to be more like Chilis?
• 26:15 – The pivot from original content, to following trends, to personalizing trends.
• 28:25 – The “unhinged” brand is feeling cringe.
• 30:40 – SCAN CLUB: What are signals? Our secret trick to stay ahead of the curve on digital marketing trends.
• 32:50 – Millennials and Gen Z would rather play bingo than go clubbing. Really.
• 38:00 – Monopoly Go was not good for our marriage.
• 40:00 – Signal 2: IKEA is entering the resale market.

Show Notes:

1. NFL Jackets by Kristin Juszczyk: https://www.instagram.com/kristinjuszczyk/
2. Linkinbio Newsletter: https://www.milkkarten.net/p/theres-a-reason-chilis-is-all-over

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.