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Ever wonder what happens when you gather the brightest minds in content creation under one roof? Join me as I recap part one of the magic of my second annual experience of ConvertKit's Craft and Commerce event, a gathering that inspired and transformed me.

From the major announcement of ConvertKit's rebranding to 'Kit' to my journey rebranding as a 'content therapist,' this episode bursts with exhilarating moments and invaluable insights. (Plus, I spill the beans on my unique conference note-taking method, resulting in a massive 221-page Google Doc packed with screenshots and wisdom.)

Prepare to be motivated by industry leaders like Jen Olmsted and Nathan Barry. Jen's captivating talk, "Don't be the best, be the only," sparked a rethink of my coaching strategy, while Nathan's revelations on audience engagement were genuinely eye-opening.

I also had an exciting visit to the newly launched Kit Podcast Studios in Boise, Idaho, and I'm thrilled to share the incredible opportunities it offers for creators like you. Dive into the afternoon keynotes from Xayli Barclay, Chennel Basilio, and John Youshei, who shared actionable strategies on leveraging AI, mastering the art of asking, and adapting successful content strategies to elevate your social media game.

We also explore the art of repurposing and reusing content inspired by none other than Queen Bey herself, Beyoncé. Initially skeptical, I discovered the immense value in innovating and adapting existing material to reach a broader audience more effectively.

Balancing authenticity and creativity, I introduce the concept of a "virality meter," inspired by Codi Sanchez, to help gauge your content's potential impact. So, strap in and get ready to embrace creativity, take calculated risks, and remember—every epic journey starts with a single step.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Unlock the secrets to successful podcast monetization and audience engagement with insights from Traci DeForge, a trailblazer in the podcasting industry with a stellar background in broadcast radio and executive management. Traci's journey from managing radio stations to founding Produce Your Podcast, a top-tier consulting and production agency, offers invaluable lessons for anyone interested in leveraging podcasting for business growth. Learn how her extensive experience with Fortune 500 companies shapes her effective digital marketing strategies and discover her deep-seated passion for audio storytelling.

Curious about how to monetize your podcast, even if you have a small audience? Traci reveals the critical mindset shifts and practical steps needed to start earning from your content. Through compelling case studies, including a divorce attorney who draws 60% of her clients from her podcast despite fewer than 500 downloads per episode, we discuss how quality audio and video can significantly boost your marketing efforts. Traci also shares strategies for seamlessly incorporating ads and sponsorships, ensuring you don't alienate your devoted listeners.

You'll be inspired by real-life success stories that prove the potential of podcast sponsorships, regardless of your audience size. Traci recounts how smaller podcasts can secure substantial sponsorship deals by emphasizing audience engagement and value. From a PR Maven's $3,000 sponsorship triumph to an NHL-themed podcast's $20,000 pre-launch success, these stories illustrate the power of leveraging your unique value and connections. Traci wraps up with her reflections on overcoming perfectionism and her dreams for future projects, all while encouraging new podcasters to keep pushing forward. Tune in for a blend of strategic insights, motivational stories, and practical advice that promises to elevate your podcasting journey.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Listen on: Apple Podcasts Spotify

Listen on: Apple Podcasts Spotify

Send Krystal a Text Message.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)