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In this episode of The Life of KG, Katie welcomes branding expert Jacquie Laws to the studio. The first in-studio guest for the podcast! Jackie, a personal brand consultant and content creator, shares her journey from working in the creative industry to building her own brand agency. This episode dives deep into the importance of both traditional and personal branding, how each can attract high-caliber clients, and why branding is essential for growth and authority in business.

What we cover in this podcast:

Traditional vs. Personal Branding

Jacquie explains traditional branding (logos, colours) versus personal branding, which helps solopreneurs stand out and attract ideal clients.

The Value of a Professional Website

Jacquie emphasises the importance of having a website as a credibility booster and client magnet, even with strong social media presence.

Tips for Choosing Brand Colors & Fonts

Jacquie advises choosing brand elements that resonate with your ideal client, not just personal preference.

Storytelling in Branding

Katie and Jacquie discuss the importance of sharing personal stories to connect with clients and establish authority.

Branding for Beauty Business Owners

Jacquie encourages beauty professionals to invest in brand and personal brand, whether staying hands-on or planning to sell in the future.

Connect with Jacquie over at jacquielawes.com

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In this conversation, Katie Godfrey interviews Reena, a PR specialist, about the importance of PR for beauty and wellness brands. Reena shares her background in PR and explains the services her agency offers. She talks about the value of PR in building reputation and credibility for businesses.

Reena provides tips for gaining PR coverage, including building relationships with journalists and leveraging personal branding. She also discusses the importance of leveraging press coverage to attract clients, build brand loyalty, and attract top talent.

Takeaways

• PR is important for beauty and wellness brands to build reputation and credibility.

• Building relationships with journalists and leveraging personal branding are key to gaining PR coverage.

• Press coverage should be leveraged through website, social media, in-person opportunities, and job descriptions to attract clients and top talent.

• Leveraging press coverage is essential for long-term benefits and business growth.

Chapters

00:00 Introduction and Background

03:07 The Importance of PR for Beauty and Wellness Brands

10:33 Building Relationships and Leveraging Personal Branding for PR

14:50 Leveraging Press Coverage for Business Growth

22:38 Tips for Gaining PR Coverage for Your Business

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Amy Lewis, owner of Mooeys, discusses the growth and benefits of franchising in the beauty industry. She shares her journey from owning one salon to now having seven salons and five franchises.

Amy shares the importance of knowing your numbers and having a budget sheet to track expenses and profit margins. She explains that franchising provides a business in a box, with a proven framework and systems that can be easily replicated. Amy also discusses the pressure and responsibility of franchising, as well as the emotional challenges of closing a salon.

The conversation explores the challenges and rewards of running a franchise business. It highlights the importance of maintaining control and protecting the brand reputation.

The hosts discuss the need to transition from being friends with employees to being their boss as the business grows. They also introduce their new mastermind programs for business growth and franchising.

Takeaways

• Franchising provides a business in a box with a proven framework and systems that can be easily replicated.

• Knowing your numbers and having a budget sheet is crucial for tracking expenses and profit margins.

• Franchising allows for brand growth and the opportunity to help others succeed.

• The pressure and responsibility of franchising can be challenging, but the rewards of seeing others succeed with your brand are worth it.

• Closing a salon can be emotionally difficult, but sometimes it is necessary for the overall success of the business. Running a franchise business can be challenging, especially when it comes to maintaining control and protecting the brand reputation.

• Transitioning from being friends with employees to being their boss is necessary for business growth.

• Mastermind programs can provide valuable support and guidance for scaling a business and entering the franchising industry.

Chapters

00:00 Introduction and Background

02:13 Amy's Journey from One Salon to Multiple Salons and Franchises

03:18 Setting New Goals and the Future of Mooeys

07:13 Imposter Syndrome and Overcoming Doubts

10:03 The Importance of Knowing Your Numbers and Profit Margins

14:14 What is Franchising?

15:26 The Cons of Franchising

18:40 The Pros of Franchising

23:02 The Pressure and Responsibility of Franchising

26:23 The Emotional Challenges of Closing a Salon

29:57 Challenges of Running a Franchise Business

30:31 Transitioning from Friend to Boss

32:13 Lessons Learned and Getting Through Challenges

46:20 Introducing Mastermind Programs

55:18 The Importance of Supplier and Brand Partnerships

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