• Episode 176. Building a Powerful Brand with Jacquie Lawes

  • Nov 18 2024
  • Length: 34 mins
  • Podcast

Episode 176. Building a Powerful Brand with Jacquie Lawes

  • Summary

  • Katie has finished her book, releasing in 2025! Join her waitlist for updates and exclusive content here!


    In this episode of The Life of KG, Katie welcomes branding expert Jacquie Laws to the studio. The first in-studio guest for the podcast! Jackie, a personal brand consultant and content creator, shares her journey from working in the creative industry to building her own brand agency. This episode dives deep into the importance of both traditional and personal branding, how each can attract high-caliber clients, and why branding is essential for growth and authority in business.


    What we cover in this podcast:


    Traditional vs. Personal Branding

    Jacquie explains traditional branding (logos, colours) versus personal branding, which helps solopreneurs stand out and attract ideal clients.


    The Value of a Professional Website

    Jacquie emphasises the importance of having a website as a credibility booster and client magnet, even with strong social media presence.


    Tips for Choosing Brand Colors & Fonts

    Jacquie advises choosing brand elements that resonate with your ideal client, not just personal preference.


    Storytelling in Branding

    Katie and Jacquie discuss the importance of sharing personal stories to connect with clients and establish authority.


    Branding for Beauty Business Owners

    Jacquie encourages beauty professionals to invest in brand and personal brand, whether staying hands-on or planning to sell in the future.


    Connect with Jacquie over at jacquielawes.com


    Thank you to our sponsor:


    Diso Dissolvable Supplements

    https://mydiso.com/

    Code for 10% off - KG10

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