I left my law firm in 2017. And as I said my goodbyes, some of the other attorneys looked at me like I was crazy. And maybe I was a little bit crazy, but it completely changed my life. Since then, I've launched Functional Lawyer, helped my wife, Linda, grow her practice to a waitlist and partnered with her to create a physician business, legal, and clinical mentorship program in Origins Incubator. I've authored the Amazon bestselling book, The Practice of Telemedicine, and I've grown personally and professionally more than I ever anticipated–by teaching others and serving first.

That growth is the inspiration for this podcast. This show’s for anyone who has ever felt even a little bit like I did back when I first got started. High on passion and motivation, low on how to go and execute, and super naive about the growth journey I was about to go on. I lay it all out for you and bring in guests so you can learn from my mistakes and the mistakes of others and learn from experts along the way. My goal is to help you get where you want to go without having to go through the school of hard knocks or feel like you're the only one going through it.

The Junto is for people who want to turn their passion for helping others into a thriving business so they can spend more time with the ones they love, achieve the lifestyle they desire, and change lives in their community. Whether you have a practice or a business already in the works, or you don't even know where to begin, or you just want to expand your impact with what you've got, this show has it all. From expert advice from some of the biggest names in functional medicine to deep dives on marketing, financial, legal, social media, successful mindset strategies, and living a balanced and rewarding life as a functional medicine entrepreneur. The guests here share all they can so you can flourish no matter what your personal goals are or where you're at right now.

And just remember, wherever you're at in your journey as a functional medicine entrepreneur, you're not alone in your quest. The Junto with Scott Rodigan will give you the inspiration, motivation, and tactical strategies you need to do your best and maximize your results.

Starting my own business absolutely changed my life. And I know this show can help you through some of the personal and business growth and transformation too. So please hit subscribe so you don't miss a beat. There's a new episode of the Junto coming your way every week. So wherever you are, whatever platform you're on, thank you. And let's get started.

Episode 001

The Junto with Scott Rattigan is a podcast that aims to provide valuable insights and resources for functional medicine doctors and entrepreneurs. The show is inspired by the historical Junto club founded by Benjamin Franklin in 1727, which focused on mutual improvement and learning from others.

Scott Rattigan, of Functional Lawyer, shares his own journey and the challenges faced by functional medicine practitioners in terms of legal protection and business growth. He discusses the creation of Functional Lawyer, a platform that offers high-quality legal documents and education to help providers protect themselves and build solid legal and business foundations.

Scott also highlights the importance of mentorship and the evolution of coaching through Origins Incubator. The podcast aims to curate conversations with experts from various fields to provide practical tips, tricks, and personal growth insights for listeners.

Takeaways

The Junto with Scott Rattigan is a podcast for functional medicine doctors and entrepreneurs, inspired by Benjamin Franklin's historical Junto club. Functional Lawyer provides high-quality legal documents and education to help functional medicine practitioners protect themselves and build solid legal and business foundations. Origins Incubator offers physician mentorship and resources for practice creation, business growth, and clinical support. The podcast aims to curate conversations with experts from various fields to provide practical tips, tricks, and personal growth insights for listeners.

Chapters

00:00 Introduction and Purpose of the Show

01:02 The Junto and its Origins

01:30 The Impact of The Junto

03:54 The Need for Legal Support in Functional Medicine

04:24 The Challenges of Starting an Integrative Practice

05:21 The High Cost of Legal Assistance

06:19 The Creation of Functional Lawyer

07:19 Expanding Services with Functional Lawyer Membership

08:17 Transition to Business Coaching

09:16 The Evolution of Coaching and Mentorship

10:43 Origins Incubator and Physician Mentorship

11:33 Partnership with Cheryl Burdette and Clinical Support

12:03 The Motivation Behind Starting a Podcast

13:00 The Importance of Learning from Experts

14:28 The Dunning-Kruger Effect and Imposter Syndrome

15:25 The Goal of The Junto Podcast

16:24 Mindset: Comparing Yourself to Others

18:17 The Importance of Getting Started

Episode 002

Summary

Andrew Newland, owner of Functional Medicine Marketing, discusses the ineffectiveness of organic social media and the importance of search engine optimization (SEO) in growing a functional medicine practice. He explains the three pillars of SEO: technical, content, and local. Andrew shares his personal journey into functional medicine marketing and emphasizes the need for community engagement and providing value to potential patients. He also provides insights into marketing strategies for low budgets and highlights the importance of having a well-functioning website for SEO success. In this conversation, Andrew Newland from Functional Medicine Marketing discusses the importance of SEO for functional medicine practices. He covers technical optimization, content creation, and local SEO as key components of a successful SEO strategy. Andrew also emphasizes the significance of having a Google Business Listing and provides tips for optimizing it. He advises on hiring a marketing firm and suggests questions to ask during the interview process. Andrew shares a case study of a practice that achieved significant growth through SEO. He concludes by highlighting the importance of a long-term approach to marketing and provides his contact information.

Takeaways

Technical optimization, content creation, and local SEO are essential for a successful SEO strategy. Having a Google Business Listing and optimizing it is crucial for local SEO. When hiring a marketing firm, ask about their approach to technical, content, and local SEO. A long-term approach to marketing, such as SEO, is more effective than quick fixes or shortcuts.

Chapters

00:00 Introduction

02:16 The Ineffectiveness of Organic Social Media

05:01 The Importance of SEO

06:24 What is SEO?

08:17 The Three Pillars of SEO

19:00 Andrew Newland's Journey into Functional Medicine Marketing

24:56 What's Working Now in Marketing

28:05 Marketing Strategies for Low Budgets

32:26 The Importance of Community Engagement

34:23 The Basics of SEO

40:57 Technical Optimization

44:21 Content Creation

46:23 Local SEO

49:25 Google Business Listing

53:24 Hiring a Marketing Firm

56:53 Questions to Ask a Marketing Firm

59:37 Case Study: From Frustration to Success

01:03:56 Long-Term Approach to Marketing

01:04:33 Conclusion and Contact Information

Episode 003

Summary

Dr. Brandon Marcello, Ph.D., an expert in human performance optimization, discusses his work with the Department of Defense and the use of wearable technologies to inform individual behaviors and choices. He emphasizes the importance of meeting individuals where they are and providing personalized care. Dr. Marcello also highlights the four pillars of human performance and the significance of community and social interactions. Overall, the conversation explores strategies for optimizing sleep, addressing roadblocks to change, and making significant improvements in individuals' lives.

Takeaways

• Wearable technologies can be used to inform individuals about their behaviors and choices, leading to better health outcomes.
• Meeting individuals where they are and providing personalized care is crucial for motivating and sustaining lifestyle changes.
• Optimizing sleep is essential for overall performance and well-being, and developing a routine can help set individuals up for success.
• Addressing roadblocks and resistance to change requires education and understanding of individual circumstances.
• Considering the four pillars of human performance (physical, cognitive, social, and emotional) is key to achieving optimal results.

Chapters

00:00 Introduction to the Junto

00:28 Introduction of Dr. Brandon Marcello

01:25 Dr. Marcello's background and entry into the field of human performance optimization

04:14 Optimizing the human weapons system in the Department of Defense

05:12 Using wearable technologies to inform individual behaviors and choices

07:09 Using data to inform training and command decisions

08:08 Motivating individuals to adopt and sustain lifestyle changes

10:32 Optimizing sleep for individuals with busy lifestyles

19:30 The importance of education and personalized care

23:46 Considering the four pillars of human performance

26:41 Low-hanging fruit for making significant changes in individuals' lives

31:00 The importance of community and social interactions

33:23 Where to find Dr. Brandon Marcello

34:21 Closing remarks and outro

Episode 004: Uli Iserloh, a leading marketing mind in the integrative and functional medicine space, shares insights on working smarter and not harder. He emphasizes the importance of standing out in marketing when AI tools are widely available. Uli discusses the process of hiring and delegating to an executive assistant, highlighting the need to delegate outcomes rather than processes. He provides tips on finding and training an executive assistant, including the importance of cultural differences in giving feedback. Uli also offers a free training on implementing systems and automation to streamline and simplify your business. Takeaways: Stand out in marketing by being unique and different from your competitors. Delegate outcomes, not processes, to an executive assistant. Find an executive assistant through a staffing agency and provide clear parameters and feedback. Implement systems and automation to free up time and be the CEO of your business. Chapters 00:00 Introduction of Uli Easterloh 01:00 Background in Science and Pharmaceuticals 06:22 Being Unique in Marketing 10:50 Hiring an Executive Assistant 11:26 How to Delegate and Control Quality 25:16 Cultural Differences in Giving Feedback 32:38 Finding an Executive Assistant 38:37 Training on Systems and Automation 41:39 Importance of Being the CEO of Your Business

Episode 005 Summary:

In this episode of The Junto, Scott Rattigan interviews Claire Bodtke and Lauren Castle, founders of Mediava. They discuss the importance of creating an exceptional patient experience in cash-pay medicine and the need for practitioners to focus on the business side of their practice. They also highlight the role of technology, such as ReveliaDx, in automating clinical processes and improving patient outcomes. The conversation emphasizes the importance of personal connection and communication in building trust with patients and setting clear expectations. Overall, the episode provides valuable insights and practical tips for practitioners in the functional medicine field. In this conversation, Claire Bodtke emphasizes the importance of understanding the different skill sets between practitioners and business people. She encourages practitioners to focus on their expertise in healing and not feel like failures if they don't immediately grasp business concepts. Claire also highlights the significance of implementation and offers support in building schedules and funnels. She suggests using a free 15-minute consult to get to know potential clients and determine if there is a good fit. Claire emphasizes the need for practitioners to actively listen to client concerns and provide value in their interactions. She emphasizes the importance of tracking leads and following up with potential clients, as it can take multiple touch points for someone to make a purchasing decision. Claire also discusses the importance of understanding the value of health and effectively communicating the benefits of a program or package to potential clients. Finally, she encourages practitioners to recognize their worth and consider raising their prices as they grow. Takeaways: Creating an exceptional patient experience is crucial in cash-pay medicine. Practitioners need to focus on the business side of their practice and create systems and processes to optimize efficiency. Technology, such as ReveliaDx, can automate clinical processes and improve patient outcomes. Personal connection and communication are key in building trust with patients and setting clear expectations. Practitioners should focus on their expertise in healing and not feel like failures if they struggle with business concepts. Implementation is key, and practitioners can seek support in building schedules and funnels. Offering a free 15-minute consult can help determine if there is a good fit with potential clients. Active listening and addressing client concerns are crucial in building trust and making sales. Tracking leads and following up with potential clients is essential, as it can take multiple touch points for someone to make a purchasing decision. Practitioners should effectively communicate the value and benefits of their programs or packages to potential clients. Recognize your worth and consider raising prices as you grow. Chapters: 00:00 Introduction to Medicava 01:26 How Medicava Started 03:18 Meeting and Collaboration 05:26 Experience and Expertise 09:37 Working with Household Names 14:36 Overcoming Sales Challenges 15:21 Improving the Patient Experience 22:23 Using Videos to Enhance the Experience 24:09 Leveraging Courses and Education 26:19 The Importance of Execution 27:09 The Challenges of Business for Practitioners 28:08 The Implementation Side 29:22 The Valley of Despair 30:49 Sticking with a Strategy 31:37 Setting Boundaries and Expectations 33:34 Practical Takeaways: Discovery Calls 34:24 Setting Boundaries and Expectations (Continued) 35:16 Active Listening in Discovery Calls 37:16 Asking the Right Questions 38:24 Creating a Valuable Patient Experience 39:23 Tracking and Following Up with Leads 41:17 Understanding the Value of Your Program 42:45 Pricing and Communicating Value 45:41 The Value of Health 46:35 Knowing Your Worth 47:45 Raising Prices and Setting Boundaries 48:50 Delivering Value and Making a Difference 49:55 Final Thoughts and Encouragement

006 Summary Dr. Kirsten Lauritzen, a performance coach for high-achieving women, discusses the power to create anything we want in our lives through mindset and brain alignment. She shares her journey from chiropractic and nutrition to exploring the subconscious mind and limiting beliefs. Dr. Kirstin explains how mental toughness applies to athletics, entrepreneurship, and motherhood. She highlights the connection between the mind and body, and how beliefs and emotions can impact physical health. Dr. Kirstin provides insights into identifying and shifting limiting beliefs, and the power of rewiring the brain. The conversation draws on ancient wisdom and the importance of challenging our beliefs. In this conversation, Dr. Kirstin and Scott Rattigan discuss the importance of exploring painful experiences and finding healing. They also delve into the power of journaling as a tool for challenging beliefs and assumptions. They explore the topic of affordability in functional medicine and how to shift mindsets around money. They discuss the importance of getting comfortable in the uncomfortable and pushing through resistance. The conversation concludes with information on how to connect with Dr. Kirstin on social media. Takeaways Our mindset and beliefs play a crucial role in creating the life we want. The subconscious mind and limiting beliefs can impact physical health and well-being. Identifying and challenging our limiting beliefs is key to personal growth and transformation. Rewiring the brain through affirmations and repetition can help shift beliefs and create positive change. Exploring painful experiences can lead to healing and growth. Journaling is a powerful tool for challenging beliefs and assumptions. Shifting mindsets around money and worth can open up new possibilities. Getting comfortable in the uncomfortable is key to personal and professional growth. Collecting evidence and rewiring beliefs can help overcome challenges. Chapters 00:00 Introduction and the Power to Create Anything 02:09 Dr. Kirstin's Journey into Brain Alignment 06:29 Mental Toughness in Athletics and Entrepreneurship 09:08 The Mental-Physical Connection 13:10 Identifying Limiting Beliefs 25:39 Ancient Wisdom and Challenging Beliefs 27:03 Exploring Painful Experiences and Finding Healing 28:27 The Power of Journaling 29:07 Getting Started with Journaling 30:03 Challenging Beliefs about Affordability 30:19 Examining Worth and Value 31:17 Exploring Emotions and Stories 32:13 Identifying Core Beliefs 33:36 Shifting Mindsets and Money Beliefs 34:05 Believing in Your Capabilities 35:24 Exploring Worst-Case Scenarios 36:20 Finding Opportunities in Challenges 37:41 Choosing How to Move Forward 39:21 Finding Possibility and Opening Up Opportunities 40:31 Navigating the Valley of Despair 41:08 Getting Curious and Examining Patterns 43:22 Shifting Strategies and Habits 44:19 Choosing to See Things Through 45:39 Getting Comfortable in the Uncomfortable 46:00 Preparing for Resistance and Pushing Through 47:11 Collecting Evidence and Rewiring Beliefs 48:33 Mapping Evidence from Other Areas of Life 50:18 Connecting with Dr. Kirstin