I left my law firm in 2017. And as I said my goodbyes, some of the other attorneys looked at me like I was crazy. And maybe I was a little bit crazy, but it completely changed my life. Since then, I've launched Functional Lawyer, helped my wife, Linda, grow her practice to a waitlist and partnered with her to create a physician business, legal, and clinical mentorship program in Origins Incubator. I've authored the Amazon bestselling book, The Practice of Telemedicine, and I've grown personally and professionally more than I ever anticipated–by teaching others and serving first.

That growth is the inspiration for this podcast. This show’s for anyone who has ever felt even a little bit like I did back when I first got started. High on passion and motivation, low on how to go and execute, and super naive about the growth journey I was about to go on. I lay it all out for you and bring in guests so you can learn from my mistakes and the mistakes of others and learn from experts along the way. My goal is to help you get where you want to go without having to go through the school of hard knocks or feel like you're the only one going through it.

The Junto is for people who want to turn their passion for helping others into a thriving business so they can spend more time with the ones they love, achieve the lifestyle they desire, and change lives in their community. Whether you have a practice or a business already in the works, or you don't even know where to begin, or you just want to expand your impact with what you've got, this show has it all. From expert advice from some of the biggest names in functional medicine to deep dives on marketing, financial, legal, social media, successful mindset strategies, and living a balanced and rewarding life as a functional medicine entrepreneur. The guests here share all they can so you can flourish no matter what your personal goals are or where you're at right now.

And just remember, wherever you're at in your journey as a functional medicine entrepreneur, you're not alone in your quest. The Junto with Scott Rodigan will give you the inspiration, motivation, and tactical strategies you need to do your best and maximize your results.

Starting my own business absolutely changed my life. And I know this show can help you through some of the personal and business growth and transformation too. So please hit subscribe so you don't miss a beat. There's a new episode of the Junto coming your way every week. So wherever you are, whatever platform you're on, thank you. And let's get started.

Episode 001

The Junto with Scott Rattigan is a podcast that aims to provide valuable insights and resources for functional medicine doctors and entrepreneurs. The show is inspired by the historical Junto club founded by Benjamin Franklin in 1727, which focused on mutual improvement and learning from others.

Scott Rattigan, of Functional Lawyer, shares his own journey and the challenges faced by functional medicine practitioners in terms of legal protection and business growth. He discusses the creation of Functional Lawyer, a platform that offers high-quality legal documents and education to help providers protect themselves and build solid legal and business foundations.

Scott also highlights the importance of mentorship and the evolution of coaching through Origins Incubator. The podcast aims to curate conversations with experts from various fields to provide practical tips, tricks, and personal growth insights for listeners.

Takeaways

The Junto with Scott Rattigan is a podcast for functional medicine doctors and entrepreneurs, inspired by Benjamin Franklin's historical Junto club. Functional Lawyer provides high-quality legal documents and education to help functional medicine practitioners protect themselves and build solid legal and business foundations. Origins Incubator offers physician mentorship and resources for practice creation, business growth, and clinical support. The podcast aims to curate conversations with experts from various fields to provide practical tips, tricks, and personal growth insights for listeners.

Chapters

00:00 Introduction and Purpose of the Show

01:02 The Junto and its Origins

01:30 The Impact of The Junto

03:54 The Need for Legal Support in Functional Medicine

04:24 The Challenges of Starting an Integrative Practice

05:21 The High Cost of Legal Assistance

06:19 The Creation of Functional Lawyer

07:19 Expanding Services with Functional Lawyer Membership

08:17 Transition to Business Coaching

09:16 The Evolution of Coaching and Mentorship

10:43 Origins Incubator and Physician Mentorship

11:33 Partnership with Cheryl Burdette and Clinical Support

12:03 The Motivation Behind Starting a Podcast

13:00 The Importance of Learning from Experts

14:28 The Dunning-Kruger Effect and Imposter Syndrome

15:25 The Goal of The Junto Podcast

16:24 Mindset: Comparing Yourself to Others

18:17 The Importance of Getting Started

Episode 002

Summary

Andrew Newland, owner of Functional Medicine Marketing, discusses the ineffectiveness of organic social media and the importance of search engine optimization (SEO) in growing a functional medicine practice. He explains the three pillars of SEO: technical, content, and local. Andrew shares his personal journey into functional medicine marketing and emphasizes the need for community engagement and providing value to potential patients. He also provides insights into marketing strategies for low budgets and highlights the importance of having a well-functioning website for SEO success. In this conversation, Andrew Newland from Functional Medicine Marketing discusses the importance of SEO for functional medicine practices. He covers technical optimization, content creation, and local SEO as key components of a successful SEO strategy. Andrew also emphasizes the significance of having a Google Business Listing and provides tips for optimizing it. He advises on hiring a marketing firm and suggests questions to ask during the interview process. Andrew shares a case study of a practice that achieved significant growth through SEO. He concludes by highlighting the importance of a long-term approach to marketing and provides his contact information.

Takeaways

Technical optimization, content creation, and local SEO are essential for a successful SEO strategy. Having a Google Business Listing and optimizing it is crucial for local SEO. When hiring a marketing firm, ask about their approach to technical, content, and local SEO. A long-term approach to marketing, such as SEO, is more effective than quick fixes or shortcuts.

Chapters

00:00 Introduction

02:16 The Ineffectiveness of Organic Social Media

05:01 The Importance of SEO

06:24 What is SEO?

08:17 The Three Pillars of SEO

19:00 Andrew Newland's Journey into Functional Medicine Marketing

24:56 What's Working Now in Marketing

28:05 Marketing Strategies for Low Budgets

32:26 The Importance of Community Engagement

34:23 The Basics of SEO

40:57 Technical Optimization

44:21 Content Creation

46:23 Local SEO

49:25 Google Business Listing

53:24 Hiring a Marketing Firm

56:53 Questions to Ask a Marketing Firm

59:37 Case Study: From Frustration to Success

01:03:56 Long-Term Approach to Marketing

01:04:33 Conclusion and Contact Information