The holidays are coming up and we’re ending the year very strong. Now, we shift our focus for next year and make sure we prepare our business for a better year.

In this episode, I give you a checklist of things to do to ensure that our businesses will do better next year. Get your pen and paper. Prepare to take some notes. Enjoy!

Key takeaways for this episode:

1. Review your expenses for the year.

Make a list of your expenses and examine if there are things that you don’t really need. 

2. Create a budget.

Just because the money is there, it doesn’t mean you need to spend it. Stay on a good path in spending. 

3. Review any template you had set up.

Go through the templates you are using and evaluate if they still apply.

4. Update your website with new 'About You' photos.

Choose recently taken photos of you that are appropriate for your website. 

5. Create a freebie.

Freebies are great to build up your e-mail list. Have really engaging freebies, not just basic ones.

6. Create a list of goals.

Keep your goals short, simple, and realistic, and plan for the specific steps you have to take to accomplish these goals. 

7. Have a content strategy in plan.

Be realistic with your plan and think about your approach to doing your strategies.









Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CUv_XomJtea/

It’s almost the end of the year and it’s time to plan for the next steps for your business for next year. Your website is one of the most important part of your business that you should not neglect as it is essential for conversion. If you will include your website in your plans (and you should!), then, this episode is for you.

In this episode, I talk about the things that you should absolutely have in your website. 

Listen up and start amping that website!

Key takeaways from this episode:

• Contact forms will ensure that people can reach you if they have additional inquiries. Make sure it asks basic information about people who will contact you.
• Having your services and prices in your website can help you streamline your process. It would also help the clients’ decision-making, if it is within their budget or if they can make budget for it.
• Photos on your website gives a visionary description of your work brought to life.
• Make sure you have your metadata and keywords attached to the photos in the website.
• Choose good and clear photos and ensure that your file size is not too big as large files tend to slow down your website.
• Include testimonials in your website and you can also repurpose it for your social media and newsletter.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CUv_XomJtea/

Instagram is on a roll! All these new updates are helping us connect with our audience and in effect help our business.

In this episode, I share the latest Instagram updates that will surely help your business if used correctly. And with that, I also give some tips on how to maximize these new updates.

Key takeaways for this episode:

• Always make sure your app is up to date.
• The way to grow your follower is to engage with them. Build relationships with your audience.
• Tell a story. Introduce the problem and present a solution. Your stories must be enticing.

New Features on Instagram:

1. Sticker Threads

• By using this, you encourage your story viewers to jump on and share your story.
• You can connect and learn something about your audience

2. Collab option

• You can tag a friend and it can appear in their feed as well once they approve it.
• It means they are an active participant in the content.

3. Link sticker

• You still have to create quality content for people to click on the link.
• Make sure to put the correct link.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CUv_XomJtea/