Episode #305 // Over the last decade, there’s been a creeping trend for CEOs to weigh in on social issues, making their private stance very public.

This has now almost become an expectation of high-profile corporate leadership roles. But when CEOs air their personal views on social issues, it also anchors their company, brand, and every stakeholder associated with it, to that position.

Some of these are laudable, timely, commercially effective, and entirely consistent with the brand. Others range from the mildly inappropriate to the quantifiably disastrous.

When putting this episode together, I realized that even I’m a little conflicted on what the right approach might be in different situations. My intent is to take you on a journey through some of the complexities that leaders face when they choose to weigh in on social issues.

I start with a foundational concept — when a leader buys into a social issue, they buy in on behalf of all their stakeholders. I talk about the fact that not all issues are equal and, because motivation is such a critical ingredient, why not all motivations are equal.

I also promise that, if you stay to the end of this slightly longer episode, I’ll tell you a couple of great stories — stories of both stunning success and abject failure in the quest to tie the fate of a company to a stand on a hot-button social issue.

————————

FREE QUIZ: I’ve developed a 3-question quiz that’ll give you a free personalized podcast playlist tailored to where you are right now in your leadership career!

Click here to take the 30-second quiz now to get your on-the-go playlist

————————

You can connect with me at:

Website: https://www.yourceomentor.com

Facebook: https://www.facebook.com/yourceomentor

Instagram: https://www.instagram.com/yourceomentor

Linkedin: https://www.linkedin.com/in/martin-moore-075b001/

Youtube: https://www.youtube.com/@YourCEOMentor

————————

Our mission here at Your CEO Mentor is to improve the quality of leaders, globally.

Hosted on Acast. See acast.com/privacy for more information.

Moment #75 // Many people rate public speaking as one of their top fears. And even though they may learn to push through and suck it up, it’s only a rare few who actually manage to reach the point of mastery, where they completely transcend their fear.

In my experience, the primary skill you need to develop is not public speaking - it’s your ability to think on your feet.

In this Moment, I give you my fail proof exercise to build your confidence and competence in presenting – whether it’s just your own direct reports, or an audience of thousands.

If you want to take a deeper dive into how you can completely conquer your fear of presenting in public, have a listen to Ep.124 Overcoming Stage Fright.

————————

FREE QUIZ: I’ve developed a 3-question quiz that’ll give you a free personalized podcast playlist tailored to where you are right now in your leadership career!

Click here to take the 30-second quiz now to get your on-the-go playlist

————————

You can connect with me at:

Website: https://www.yourceomentor.com

Facebook: https://www.facebook.com/yourceomentor

Instagram: https://www.instagram.com/yourceomentor

Linkedin: https://www.linkedin.com/in/martin-moore-075b001/

Youtube: https://www.youtube.com/@YourCEOMentor

————————

Our mission here at Your CEO Mentor is to improve the quality of leaders, globally.

Hosted on Acast. See acast.com/privacy for more information.

Episode #304 // There are many things that can go wrong between when we utter the words, “Let’s develop our corporate strategy” and the words, “How did we perform last year?”

I get a lot of questions about the strategy process, and one thing has become really obvious to me — very few people realize how many moving parts there are… not just in developing a sound strategy, but also in setting up the environment for successful execution of that strategy.

One of the biggest problems with strategy is that we tend to see it as a process — an annual ritual to be conducted, rather than a culture and mindset that requires senior leadership focus, 24 x 7 x 365.

Without this continuing focus, leadership teams can easily fall into the more obvious traps for young players… like investing to grow a product that doesn’t earn sufficient returns to cover its cost of capital.

But there are many more potential problems that conspire to derail your strategy well after the board has signed off on it. Problems like:

• Not using a zero base to develop your work program;
• Not truly understanding the drivers that deliver the greatest value; and
• Allowing people to simply continue the activity that they’re most comfortable with.

In this episode, I explain why — as important as it is to understand — the theory of strategy is necessary, but not sufficient. As a bonus, I also reveal a new concept that I haven’t spoken about before: the productivity v efficiency multiplier!

————————

Be one of the first to take our brand new Strategy Beyond the Theory program, coming in November 2024!

Join the waitlist here to be part of the very first cohort of this intimate and personalised program.

————————

You can connect with me at:

Website: https://www.yourceomentor.com

Facebook: https://www.facebook.com/yourceomentor

Instagram: https://www.instagram.com/yourceomentor

Linkedin: https://www.linkedin.com/in/martin-moore-075b001/

Youtube: https://www.youtube.com/@YourCEOMentor

————————

Our mission here at Your CEO Mentor is to improve the quality of leaders, globally.

Hosted on Acast. See acast.com/privacy for more information.