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Leaders & Legacies

By: Craig Andrews
  • Summary

  • The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others. Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
    Copyright 2024 Craig Andrews
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Episodes
  • 117 - From Termination to Triumph - Kara Kelley's Journey to Empowering Leaders
    Jul 1 2024

    Kara Kelley, founder and CEO of Clinical HR, who shares her extensive experience in leadership and human resources within the dental industry. Kelley discusses her career trajectory, emphasizing the importance of speaking and leadership skills in business success. Her story begins with unexpected shifts in her career path, leading her to embrace public speaking and eventually establish her own firm.

    Kelley stresses the significance of aligning with businesses that share your values, a lesson learned through personal trials, including a pivotal termination that propelled her into entrepreneurship. The discussion delves into strategic communication during the pandemic, highlighting how Kelley's proactive approach helped her consultancy thrive by prioritizing service over profit.

    Throughout the podcast, Kelley provides actionable advice for business leaders on leveraging speaking engagements to enhance their visibility and credibility. She champions the idea of cultivating a positive corporate culture as a cornerstone of business strategy, which not only attracts but retains top talent.

    Want to learn more about Kara Kelley's work? Check out their website at https://www.clinicalhr.com.

    Connect with Kara Kelley on LinkedIn at https://www.linkedin.com/in/karadkelley/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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    33 mins
  • 116 - From Personal Struggles to Business Success - Mark de Grasse's Journey
    Jun 27 2024

    Mark de Grasse shares his transformative journey of self-discovery and business innovation. Mark, founder of AI Branding Academy, discusses how his quest for personal fulfillment and clarity has shaped his leadership style. He reveals that his son, Damian, who has severe autism, has been a significant driver behind his transformation.

    Mark talks about the challenges and joys of raising an autistic child and how it has influenced his perspective on life and business. He emphasizes the role of AI in modern business, explaining how it can centralize decision-making and ensure consistency in brand messaging and operations. According to Mark, AI allows businesses to avoid the pitfalls of inconsistent practices and streamline their processes. His dedication to clarity and purpose in leadership offers valuable insights for business owners and marketers.

    Want to learn more about Mark de Grasse's work? Check out his website at https://markdegrasse.com/.

    Connect with Mark de Grasse on LinkedIn at https://www.linkedin.com/in/mark-de-grasse-19a50127/.

    Think you'd be a great guest on the show? Apply at Podcast Guest Application.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at allies4me.com.

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    41 mins
  • 115 - Empathy and Clarity in Leadership - Lessons from Billy Broas
    Jun 25 2024

    Billy Broas is an expert in messaging and marketing. Billy shares his innovative "Five Light Bulbs" framework, a powerful tool for simplifying complex concepts and enhancing communication. His approach emphasizes the importance of empathy, understanding customer pain points, and effectively addressing them.

    Billy explains how his framework not only improves marketing strategies but also strengthens leadership by fostering clear, impactful communication. He highlights the value of distillation, drawing parallels with Steve Jobs' obsession with simplicity and Einstein's profound equations. Throughout the conversation, Billy underscores the necessity of mutual understanding between leaders and their teams, and between marketers and their customers. He also discusses his book, "Simple Marketing for Smart People," which offers practical guidance for subject matter experts. This episode is a must-listen for anyone looking to refine their leadership and communication skills.

    Want to learn more about Billy Broas' work? Check out his website at https://fivelightbulbs.com.

    Connect with Billy Broas on LinkedIn at https://www.linkedin.com/in/billybroas/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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    39 mins

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