Is your home building company struggling to keep pace with technological change? Are you worried about becoming obsolete in an increasingly digital industry?

In this value-packed episode, digital transformation consultant Brent Bommes shares battle-tested insights from 13+ years helping builders modernize their operations. As the founder of RCT Built and a pioneering voice in construction technology adoption, Brent reveals what actually works when implementing digital solutions.

You'll discover:

• Why traditional approaches to technology adoption often fail and how to avoid common pitfalls
• A proven approach for evaluating and implementing new digital tools
• How to create a customer-centric digital strategy that drives real results
• The critical role of data quality in digital transformation success
• Which emerging technologies are actually worth your attention in 2025

Whether you're just starting your digital transformation journey or looking to accelerate existing initiatives, this episode provides actionable strategies to modernize your operations and stay competitive.

Connect with Brent Bommes on LinkedIn or online at RCTBuilt.com.

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics covered in this episode: Digital transformation in home building, digital transformation strategy, technology adoption, customer experience, CRM systems, home builder software, construction automation, real estate technology, data analytics, digital tools, AI in construction