Prompt Like a Pro: Real Biz Owners Share Their Stacks

Welcome to AI Marketing Experts — the podcast where bold marketers and next-gen AI collide. In this special roundtable episode, we’re joined by five powerhouse agency owners to unpack the most impactful ways they’re using AI in real-world client work.

We’re joined by an all-star panel of marketing experts: Chris Hunter, John Clendenning, Laura Sutherly, Jennifer Crego, and Brad Kilgore. Each of them brings a unique perspective on how they're using AI to transform their agencies and drive real results for clients in industries ranging from roofing and auto repair to wellness clinics and home services.

In this episode, we unpack the evolving world of AI, from mastering effective prompts to understanding the many AI models changing how we work and shop. Join us as we explore practical hacks for training your own AI assistant, organizing your data for more brilliant insights, and how AI is quickly becoming a seamless part of daily business and life.

Whether you’re just getting started or looking to sharpen your AI skills, this conversation is packed with actionable tips and fresh ideas to help you stay ahead in the AI game.

What You’ll Learn in This Episode: ✅ How to keep up with the rapid pace of AI development ✅ What drives AI educators to share their knowledge ✅ How AI is transforming industries like roofing and retail ✅ The essentials of crafting effective prompts for better AI output ✅ Why training your AI right matters—and how to do it ✅ The differences between AI models and what they mean for you

Every week, our expert panel brings you the most important AI news—breaking stories, tool updates, and trends that every business owner, marketer, and entrepreneur needs to know. No fluff, no hype—just actionable insights and honest talk on what’s working now.

Whether you’re a business owner, agency leader, or hands-on marketer, this conversation will challenge how you think about AI — and leave you ready to implement smarter, faster systems in your business today.

Timestamps:

[00:00 - 04:47] - Podcast Intro – What AI Marketing Experts Is All About [04:48 - 08:42] - How Do You Keep Up with AI? [08:43 - 12:35] - What Drives Jen to Teach AI? [12:36 - 17:40] - From Roofs to AI - How Chris Is Transforming Roofer Industry [17:41 - 22:58] - What Is A Prompt? [22:59 - 32:17] - Are You Training Your AI Right? [32:18 - 37:27] - What You Need to Know About the Different AI Models [37:28 - 40:30] - Are AI Agents Changing How We Shop? [40:31 - 43:11] - Prompt Like a Pro (Even If You’re Not One Yet) [43:12 - 46:47] - Data Is Your Friend. AI Is Your Librarian [46:48 - 49:15] - Best AI Hack [49:16 - 50:08] - Closing Thoughts + Why We’re Doing This Again Next Week

Resources & Tools Mentioned:

ChatGPT and advanced prompting techniques, Google NotebookLM for AI data organization, Various ChatGPT’s models (GPT-4.5, GPT-3, custom GPTs), Claude, Perplexity, Grok…

Follow & Subscribe:

🎧 Podbean: https://aimarketingexperts0.podbean.com/ 📺 YouTube: https://www.youtube.com/@AIMarketingExperts

This clip explores how AI is creating **tech disruption** within agencies. The discussion highlights that agencies focusing on a single service like **seo** or social media are easily disrupted. It's a must-listen for anyone interested in **digital transformation** and the **future of work** and **digital marketing**.

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Welcome to AI Marketing Experts — the podcast where bold marketers and next-gen AI collide. In this episode, we’re joined by Josh Nelson, founder and CEO of the Seven Figure Agency and a true AI marketing trailblazer. Josh shares how he scaled his agency past $5 million annually and how he’s helping hundreds of agencies integrate AI to build smarter, more sustainable businesses.

Join us as Josh dives deep into real-world AI strategies for agencies and small businesses — especially in niche markets like plumbing and HVAC. From content creation and client retention to using AI across marketing, sales, operations, and beyond, this conversation is packed with practical insights and actionable tips.

About the Guest:

Josh Nelson is the founder of Plumbing & HVAC SEO, a digital marketing agency he launched in 2011. Over the past several years, he has grown the company from a startup with zero clients into a thriving business generating $370,000 per month—over $4 million annually—and still growing.

However, his journey was far from an overnight success. Before starting Plumbing & HVAC SEO, Josh’s first digital marketing agency ended in failure. That experience, while challenging, provided the valuable lessons he needed to truly understand what it takes to scale a business to multi-seven figures.

What You’ll Learn in This Episode:

✅ The breakthrough moments that transformed how agencies use AI ✅ Why AI isn’t replacing jobs—but reshaping roles and opportunities ✅ Common pitfalls agencies face when adopting AI and how to avoid them ✅ Smart starting points for agencies and small businesses new to AI ✅ How to stay flexible and adapt quickly as AI tools evolve ✅ The potential and ethical considerations of AI-generated video content

Timestamps:

[00:00 - 01:39] Podcast Intro & Guest Intro [01:40 - 03:54] Is AI Disrupting the Marketing Scene? [03:55 - 05:11] Where Does AI Fit in Your Agency? [05:12 - 07:21] What Was The AI Game-Changer Moment? [07:22 - 09:34] Is AI Replacing Jobs or Redefining Them? [09:35 - 10:57] What Are Common Mistakes When Embracing AI? [10:58 - 12:31] Where Should You Start with AI? [12:32 - 14:16] AI Changed—How to Adapt? [14:17 - 15:57] How Can Small Businesses Start with AI? [15:58 - 17:34] Is There a Future in AI-Generated Videos? [17:35 - 19:17] AI Video: Cool Tool or Ethical Trap? [19:18 - 22:06] Are You Pushing AI Too Far? [22:07 - 24:27] How Do You Talk AI With Plumbers? [24:28 - 25:50] Ask Better Questions, Build a Stronger Agency [25:51 - 30:05] How Do We Stay Ahead of AI in Search? [30:06 - 31:51] The Bright Future of AI [31:52 - 34:53] Is AI Only for Marketing? [34:53 - 36:32] What’s Behind Josh’s Vision? [36:33 - 39:02] Josh’s Last Piece of Advice For the Listeners [39:03 - 46:02] Closing Thoughts + Why We’re Doing This Again Next Week

Resources & Tools Mentioned:

Jasper.ai AI Transcription Tools (Otter.ai, Whisper...) AI Call Outcome Detection Content Creation Tools (ChatGPT, Copy.ai, SurferSEO....) AI-Powered Marketing Automation (GoHighLevel,Hubspot AI tools)

Follow & Subscribe:

Josh's Blog: https://joshnelsonblog.com/ Agency: https://sevenfigureagency.com/

🎧 Podbean: https://aimarketingexperts0.podbean.com/ 📺 YouTube: / @aimarketingexperts

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AI News for Business Owners: What You Need to Know Now

Welcome to AI Marketing Experts — the podcast where bold marketers and next-gen AI collide. In this special roundtable episode, we’re joined by five powerhouse agency owners to unpack the most impactful ways they’re using AI in real-world client work.

We’re joined by an all-star panel of marketing experts: Chris Hunter, John Clendenning, Laura Sutherly, Jennifer Crego, and Brad Kilgore. Each of them brings a unique perspective on how they're using AI to transform their agencies and drive real results for clients in industries ranging from roofing and auto repair to wellness clinics and home services.

They explore various AI tools, including Genspark and Gemini, and share tips on how to effectively utilize these tools for business growth. The conversation also touches on the implications of OpenAI's nonprofit status and the importance of human-AI collaboration in developing effective marketing strategies. In this conversation, the speakers delve into the multifaceted role of AI in business, particularly focusing on marketing strategies, SWOT analysis, and sales training.

They discuss the importance of understanding the nuances in claims and the logical consistency required for effective marketing.

The conversation highlights the necessity of conducting a SWOT analysis with AI to identify strengths, weaknesses, opportunities, and threats in the evolving landscape. Furthermore, the speakers emphasize the potential of AI as a training partner for sales teams, providing real-time feedback and coaching to enhance performance. They also explore innovative AI tools that can facilitate better communication and decision-making in various industries, ultimately urging listeners to embrace the changes brought about by AI and automation.

What You’ll Learn in This Episode:

The biggest AI news stories and industry headlines Deep dives on new tools and platform updates Real talk on what’s hype vs. what’s working in the real world Actionable AI marketing tips for business owners How to leverage the latest AI news to grow your business

Every week, our expert panel brings you the most important AI news—breaking stories, tool updates, and trends that every business owner, marketer, and entrepreneur needs to know. No fluff, no hype—just actionable insights and honest talk on what’s working now.

Whether you’re a business owner, agency leader, or hands-on marketer, this conversation will challenge how you think about AI — and leave you ready to implement smarter, faster systems in your business today.

Timestamps:

[00:00 - 03:00] Podcast Intro – AI News [03:01 - 06:01] Exploring New AI Tools and Platforms [06:02 - 09:09] Utilizing AI for Enhanced Learning [09:10 - 12:07] Innovations in Spreadsheet Management with AI [12:08 - 15:09] AI in Business Strategy and Client Engagement [15:10 - 17:54] Deep Research and Human-AI Collaboration [17:55 - 20:53] OpenAI's Nonprofit Status and Industry Implications [20:54 - 26:39] Real-World Applications of AI in Marketing [26:40 - 29:02] Navigating Nuances in Claims and Marketing Strategies [29:03 - 31:35] Conducting SWOT Analysis with AI [31:36 - 37:50] Understanding AI's Role in Business and Sales Training [37:51 - 44:57] Leveraging AI for Real-Time Feedback and Coaching [44:58 - 51:29] Innovative AI Tools for Enhanced Communication [51:30 - 52:30] Embracing Change: The Future of AI in Business

Resources & Tools Mentioned:

Gemini, Perplexity, Grok, YouTube Premium, Clasp (Chrome Extension), ChatGPT, Harpa AI (Chrome Extension), GenSpark, Bricks (Scotch Bricks), App Sumo, Literally (AI meeting recorder), Meta Glasses (AI glasses).

Follow & Subscribe:

🎧 Podbean: https://aimarketingexperts0.podbean.com/ 📺 YouTube: https://www.youtube.com/@AIMarketingExperts

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