Prompt Like a Pro: Real Biz Owners Share Their Stacks

Welcome to AI Marketing Experts — the podcast where bold marketers and next-gen AI collide. In this special roundtable episode, we’re joined by five powerhouse agency owners to unpack the most impactful ways they’re using AI in real-world client work.

We’re joined by an all-star panel of marketing experts: Chris Hunter, John Clendenning, Laura Sutherly, Jennifer Crego, and Brad Kilgore. Each of them brings a unique perspective on how they're using AI to transform their agencies and drive real results for clients in industries ranging from roofing and auto repair to wellness clinics and home services.

In this episode, we unpack the evolving world of AI, from mastering effective prompts to understanding the many AI models changing how we work and shop. Join us as we explore practical hacks for training your own AI assistant, organizing your data for more brilliant insights, and how AI is quickly becoming a seamless part of daily business and life.

Whether you’re just getting started or looking to sharpen your AI skills, this conversation is packed with actionable tips and fresh ideas to help you stay ahead in the AI game.

What You’ll Learn in This Episode: ✅ How to keep up with the rapid pace of AI development ✅ What drives AI educators to share their knowledge ✅ How AI is transforming industries like roofing and retail ✅ The essentials of crafting effective prompts for better AI output ✅ Why training your AI right matters—and how to do it ✅ The differences between AI models and what they mean for you

Every week, our expert panel brings you the most important AI news—breaking stories, tool updates, and trends that every business owner, marketer, and entrepreneur needs to know. No fluff, no hype—just actionable insights and honest talk on what’s working now.

Whether you’re a business owner, agency leader, or hands-on marketer, this conversation will challenge how you think about AI — and leave you ready to implement smarter, faster systems in your business today.

Timestamps:

[00:00 - 04:47] - Podcast Intro – What AI Marketing Experts Is All About [04:48 - 08:42] - How Do You Keep Up with AI? [08:43 - 12:35] - What Drives Jen to Teach AI? [12:36 - 17:40] - From Roofs to AI - How Chris Is Transforming Roofer Industry [17:41 - 22:58] - What Is A Prompt? [22:59 - 32:17] - Are You Training Your AI Right? [32:18 - 37:27] - What You Need to Know About the Different AI Models [37:28 - 40:30] - Are AI Agents Changing How We Shop? [40:31 - 43:11] - Prompt Like a Pro (Even If You’re Not One Yet) [43:12 - 46:47] - Data Is Your Friend. AI Is Your Librarian [46:48 - 49:15] - Best AI Hack [49:16 - 50:08] - Closing Thoughts + Why We’re Doing This Again Next Week

Resources & Tools Mentioned:

ChatGPT and advanced prompting techniques, Google NotebookLM for AI data organization, Various ChatGPT’s models (GPT-4.5, GPT-3, custom GPTs), Claude, Perplexity, Grok…

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🎧 Podbean: https://aimarketingexperts0.podbean.com/ 📺 YouTube: https://www.youtube.com/@AIMarketingExperts

This clip explores how AI is creating **tech disruption** within agencies. The discussion highlights that agencies focusing on a single service like **seo** or social media are easily disrupted. It's a must-listen for anyone interested in **digital transformation** and the **future of work** and **digital marketing**.

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