Listen free for 30 days

  • X

  • The Experience When Business Meets Design
  • By: Brian Solis
  • Narrated by: Steven Menasche
  • Length: 6 hrs and 25 mins
  • 4.3 out of 5 stars (3 ratings)

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
X cover art

X

By: Brian Solis
Narrated by: Steven Menasche
Try for £0.00

£7.99 per month after 30 days. Cancel anytime.

Buy Now for £18.99

Buy Now for £18.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?

Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

Great products are no longer good enough to win in business. Creative marketing and delightful customer service, too, are not enough to succeed. Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences.

Welcome to a new era of business in which your brand is defined by those who experience it.

The future of business lies in experience architecture, and you are the architect.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2015 Brian Solis (P)2017 Gildan Media LLC

What listeners say about X

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.