Listen free for 30 days

Listen with offer

  • Brand Real

  • How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
  • By: Laurence Vincent
  • Narrated by: Joe Geoffrey
  • Length: 8 hrs and 1 min
  • 4.8 out of 5 stars (4 ratings)
Get this deal Try for £0.00
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Brand Real cover art

Brand Real

By: Laurence Vincent
Narrated by: Joe Geoffrey
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £16.00

Buy Now for £16.00

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

 The Contagious Commandments cover art
Iconic Advantage cover art
Tell The Truth cover art
X cover art
Humanizing B2B cover art
Happy Customers Everywhere cover art
What's the Future of Business cover art
True Story cover art
Bold cover art
The Ways to New cover art
Shift Ahead cover art
Grow: How Ideals Power Growth and Profit at the World's Greatest Companies cover art
Different cover art
Peak cover art
Thinking in New Boxes cover art
Brands and Bulls**t. cover art

Summary

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.

Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint. Packed with proven, repeatable management practices, the audiobook shows you how to establish a sound, simple brand platform while avoiding the needless complexity that has tripped up many promising companies.

Author Larry Vincent presents cautionary tales from brands that have sputtered and failed, as well as instructive practices from brand giants such as Four Seasons, Apple, Google, Southwest Airlines, Flickr, and many others. With Brand Real you’ll learn how to connect the outward-facing elements of your brand logos, advertising, imagery, communications directly to the core elements of business strategy, and forge a powerful and lasting connection with your customers.
©2012 Laurence Vincent (P)2012 Gildan Media LLC
Management Advertising Customer Service Marketing
Show More Show Less

Critic reviews

"For anyone looking to brand or rebrand their company Brand Real is the audiobook for you. This is the branding bible." ( Actionable Books)

More from the same

Narrator

What listeners say about Brand Real

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
Profile Image for Brenda

Very easy to listen to and assimilate

This is a long listen! For this reason alone, the book needs a good narrator... someone easy on the ear. This audiobook has an excellent narrator, who brings the material to life and encourages you to want to continue to listen. It is a very interesting book, covering all kinds of aspects of branding. I found it valuable for my work, as well as for more understanding of what contributes to some brands having greater impact on the buying public than others. Whilst this may be of particular interest to those in the marketing field, it is worth a listen for anyone working in business, as you will gain insights that may well help you improve commercial success.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!