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Why We Buy, Updated and Revised Edition

The Science of Shopping

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Why We Buy, Updated and Revised Edition

By: Paco Underhill
Narrated by: Mike Chamberlain
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About this listen

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:

  • The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
  • A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.

©1999 2000, 2009 by Obat, Inc. (P)2011 Blackstone Audio, Inc. Anthropology Consumer Behavior & Market Research Marketing Marketing & Sales Sales & Selling Social Sciences Sociology

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Critic reviews

“At last, here is a book that gives this underrated skill the respect it deserves.” ( New York Times)
All stars
Most relevant  
Fantastic content for inquiring minds.

Really easy to listen to, understand, and enjoy!

Buy now!

Must read

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Two stars is perhaps a little unfair - the content is interesting and worth a read. It's probably better in paper form though as it's far too easy for the mind to wander from the detail of the narrative without the text to concentrate the mind.

Perhaps better on paper

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