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This Is Not a T-Shirt
- A Brand, a Culture, a Community - a Life in Streetwear
- Narrated by: Bobby Hundreds
- Length: 8 hrs and 49 mins
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This Is Not a T-Shirt
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Summary
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself
Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.
The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.
In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds - with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.
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Amazon.com Best Books of the Year
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What listeners say about This Is Not a T-Shirt
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Overall5 out of 5 stars
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- Sean
- 08-08-19
Wanted some inspiration and got MUCH more.
I am so impressed with this book. I play in a band and wanted some inspiration for the merch side of things but I left with a renewed and newly found passion for art and fashion. Bobby is a very intelligent author who I found to be incredibly engaging but at the same time very entertaining. I was happy to when I found out he was also the narrator and his descriptive language (that isnt in any way over the top) does a great job of taking to you L.A, Japan, the 80's and beyond. I have listened to 20+ audio books from Audible in my time and this is probably my favourite so far. Thank you to Bobby to writing this and inspiring me to take a new direction in my creative endeavours focusing on sincerity, following my values and encouraging me to be me.
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Overall5 out of 5 stars
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- Angelicano
- 21-08-20
Honest and super-informative
Fantastic read for creatives or entrepreneurs or creative entrepreneurs. Really well read by the author.
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Overall5 out of 5 stars
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- Brett
- 25-10-23
Enjoyable book
Quite an honest book, great to hear the ups and down or pursing a dream, background stories slightly long winded
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Overall5 out of 5 stars
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- Torag
- 24-07-21
Inspirational.
I wish I found the inspiration that I got from this book a long time ago.
Great insight to a phenomenal brand.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 05-06-20
Inspirational
Amazing, inspirational and informative. Such an easy listen and I respect The Hundreds as a brand even more
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Overall5 out of 5 stars
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- Anonymous User
- 15-10-20
Great
Hey guys!
This is really Just what I needed.
Real inspiration.
Thank you
Lewis Foster
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