In this delightful, acclaimed bestseller, one of the world’s leading cognitive scientists tackles the workings of the human mind. What makes us rational—and why are we so often irrational? How do we see in three dimensions? What makes us happy, afraid, angry, disgusted, or sexually aroused? Why do we fall in love? And how do we grapple with the imponderables of morality, religion, and consciousness?

Bad writing can't be blamed on the internet or on 'the kids today'. Good writing has always been hard: a performance requiring pretence, empathy and a drive for coherence. In The Sense of Style, cognitive scientist and linguist Steven Pinker uses the latest scientific insights to bring us a style and usage guide for the 21st century. 

In this classic, the world’s expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association....

In the 21st century, humanity is reaching new heights of scientific understanding - and, at the same time, appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, quack cures and conspiracy theorising? Pinker rejects the cynical cliché that humans are an irrational species. Instead, he explains that we think in ways that are sensible in the low-tech contexts in which we spend most of our lives, but fail to take advantage of the powerful tools of reasoning we have built up over the millennia.

If you follow the headlines, the world in the 21st century appears to be sinking into chaos, hatred and irrationality. Yet, as Steven Pinker shows, if you follow the trendlines, you discover that our lives have become longer, healthier, safer and more prosperous - not just in the West but worldwide. Such progress is no accident: it's the gift of a coherent value system that many of us embrace without even realising it. These are the values of the Enlightenment: of reason, science, humanism and progress. 

Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millennia and we may be living in the most peaceful time in our species's existence.

As citizens of capitalist, free–market societies, we tend to celebrate choice and competition. However, in the 21 st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.

Best-selling author and acclaimed linguist John McWhorter argues that an illiberal neoracism, disguised as antiracism, is hurting Black communities and weakening the social fabric. In Woke Racism, McWhorter reveals the workings of this new religion, from the original sin of 'white privilege' and the weaponisation of cancel culture to ban heretics, to the evangelical fervour of the 'woke mob'.

The thesis of Human Diversity is that advances in genetics and neuroscience are overthrowing an intellectual orthodoxy that has ruled the social sciences for decades. The core of the orthodoxy consists of three dogmas: Gender is a social construct. Race is a social construct. Class is a function of privilege. The problem is that all three dogmas are half-truths. They have stifled progress in understanding the rich texture that biology adds to our understanding of the social, political, and economic worlds we live in. It is not a story to be feared. But it is a story that needs telling.

What is human consciousness, and how is it possible? This question fascinates thinking people from poets and painters to physicists, psychologists, and philosophers. From Bacteria to Bach and Back is Daniel C. Dennett's brilliant answer, extending perspectives from his earlier work in surprising directions, exploring the deep interactions of evolution, brains, and human culture.

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

Keats accused Newton of destroying the poetry of the rainbow by explaining the origin of its colours. In this illuminating and provocative book, Richard Dawkins argues that Keats could not have been more mistaken and shows how an understanding of science enhances our wonder of the world. He argues that mysteries do not lose their poetry because they are solved: the solution is often more beautiful than the puzzle, uncovering even deeper mysteries. 

It seems obvious that pleasure leads to happiness - and pain does the opposite. And yet we are irresistibly drawn to a host of experiences that truly hurt, from the exhilarating fear of horror movies or extreme sport, to the wrenching sadness of a song or novel, to the gruelling challenges of exercise, work, creativity and having a family. In The Sweet Spot, pre-eminent psychologist Paul Bloom explores the pleasures of suffering and explains why the activities that provide most satisfaction are often the ones that involve greatest sacrifice. 

Being you is not as simple as it sounds. Somehow, within each of our brains, billions of neurons create our everyday conscious experience. But how does this happen? Anil Seth's unique and groundbreaking theory of what it means to 'be you' challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. Being You is an accessible, inspiring and eye-opening exploration of consciousness by one of the most remarkable pioneers working in science today.

From the ancient Greeks to Buddhism, our ability to check reality and recalibrate has fascinated philosophers for thousands of years. Yet it is only recently that we've developed the technology to create a rigorous science of self-awareness, what we call metacognition. Head of the Metacognition Lab at University College London, Stephen Fleming is the world's leading expert in this new field of neuroscience. In Know Thyself, he explains both the vast potential of metacognition and why it is that we still so often get it wrong.