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The Storytelling Edge

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

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The Storytelling Edge

By: Joe Lazauskas, Shane Snow
Narrated by: Chris Sorensen
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About this listen

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care - in work and in life.

©2018 Contently, Inc. (P)2018 Gildan Media Art of Storytelling Business Communication Communication & Social Skills Customer Service Leadership Management Marketing Business Career Storytelling Star Wars Business Relationships
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highly enjoyable!

I did not expect this book to be so funny as well as full of resources on storytelling. I just ordered the print copy and have recommended it to a friend already.

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A massive ad for Contently

While some of the ideas and content were excellent, I couldn’t help but feel that this was a massive advertisement for Contently. I suppose by demonstration, they showered how content marketing works. You cant help but feel like you’re the experiment though…

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1 person found this helpful