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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Narrated by: Ryan Holiday
- Length: 7 hrs
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Perennial Seller
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Summary
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?
Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
- Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Critic reviews
A Financial Times Book of the Month Selection
"The book may find a cult following on Madison Avenue the same way his work on stoic philosophy, 'The Obstacle is the Way', did in the NFL." (Steve Rubel in Advertising Age)
"How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century." (The Financial Times)
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What listeners say about Perennial Seller
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Amazon Customer
- 22-06-18
Worth your time and energy. Great tips and advice.
Authentic, great tips and advice. Would recommend this book to entrepreneurs, and anyone creating something.
1 person found this helpful
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- Daniel
- 19-08-17
If you're a creative, GET THIS!
A really good insight into the effort needed to create a product / service that will stand the test of time :)
1 person found this helpful
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- Anonymous User
- 09-01-21
One of best books I listened in 2021
love it will be listening again 5 stars highly recommended for creators who want to build long lasting products and fan base for life 😀
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Performance4 out of 5 stars
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- Elisabeth Scott
- 30-10-20
Brilliant
There was not much I hadn’t heard before from he business coaches and programs I have been
part of. But somehow listening to Ryan I REALLY heard clearly why it’s so important to do all the things I know I need to do; build a list, create content, choose a platform etc.
I actually think I may do it now. Thanks Ryan.
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Overall5 out of 5 stars
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- S. G. Beedie
- 01-05-20
Powerful
this time around is my second book from Ryan and it's been incredible listening to the stories that have impacted him and helped glean more perspective on my own brand. I'm taking his message deep Inside and applying the story's love this book
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- The Audio Journey
- 23-01-19
Want to make something? Anything? Read this book
A crucial work on how to make something that lasts, and matters. I shall be applying it to anything that I create in the future.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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- Phil
- 26-12-18
Average, not up to Holiday’s usual standard
I found it difficult to finish this book, which was frustrating considering I’ve loved every other book he’s written. I found much of it to be obvious information, and cater to an audience that has zero idea of the subject.
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- Oisin OBrien
- 23-10-18
Definitely will need to relisten to this
Will definitely need to relisten to this book as it's packed with a ridiculous amount of amazing knowledge presented in an easy digest way.
So many strong actionable tactics for applying to your business. A must read for creative entrepreneurs.
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Overall5 out of 5 stars
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- Dev
- 19-07-18
Absoluetly Amazing Book
I have read hundreds of books and this is one of those powerful book that i will listen to several times
Being India's First Passionpreneur Mentor and Best Selling Author....I love to get million dollar ideas from profound books and this is one of them
feel free to reach out if I can be of any help. whatsapp +91 9819526252
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- MikeDear
- 11-03-18
Not Ryan’s best work
First Audio I have stopped listening to before it has finished.
It might just be me, but I found it slow, boring and geared to much towards writing a best seller .
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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- Luke
- 29-10-17
Another Holiday marketing success, ironically .
Toward the end of the book I realized two things: there is little value to me in this book and the formula seemed extremely familiar. I looked up the author and saw other books of his I’ve listened to on audible. This book (even more than the others) irked me. Like the Obstacle is the Way and other interest peaking titles, this book is mostly one good idea (and not his own) that can be explained in one or two pages which has been fluffed up by literally hundreds of quotes and self aggrandizing anecdotes. This is a common formula in the nonfiction-self improvement genre, which makes finding an actual “masterpiece” in this genre very difficult. But the very success of his use of this formula is based on his skill at marketing and knowing his audience could not be more annoying hahaha. The audacity for this book to tell us the keys to creating a ‘perennial best seller’ are focusing on originality, quality, and timeless content, not just marketing tricks... when all his books are selling mostly as a result of the later and and none of the former! I hope these books result in motivation and empowerment in enough of its readers to warrant the high sales numbers (hopefully not pricing tricks as he outlined) and phony sounding reviews. Maybe if this is true it would offset the number of people that get duped into following the herd down another meaningless book of researched quotes and eye-rolling-ly obvious advice.
I appreciate the effort the research took and the success of his formula, but his books are good for people who have not read or intend to read the many truly good books and literature the from which the quotes and anecdotes are sourced.
The wisest use of this book might be to take down a list of the works and people it references and then read those and some good biographies instead.
93 people found this helpful
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Jim
- 09-08-17
Ok, but...
Good concepts and good ideas, however the author goes off topic several times and brags about things he's done, or said to manipulate others which is less than stellar. Focus on purpose. It's not about you, it's about others!
13 people found this helpful
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- Spencer Perry
- 18-07-17
The Most Comprehensive Book on Making Things, Ever
Without a doubt, future-you will be grateful to present-you for buying, listening, and re-listening to this book.
Engaging the reader with concrete examples and stories for each claim and strategy, Ryan quickly covers every base you can currently imagine regarding how to create and present important work.
One of my favorite things about Ryan's writing is he doesn't just tell you what you want to hear, he tells you what you need to hear. His writing makes you want to be a better person, and he presents constructive and applicable ways to do the work this endeavor requires.
Whether you've read/listened to his work before, or you're coming into this world of media stunts, stoicism, and creativity for the first time, you'll certainly learn valuable lessons from this book, and enjoy every second of his fast-paced, story-rich presentation.
10 people found this helpful
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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- Darren Sapp
- 27-09-19
OK for Rookie Marketers
I supposed I expected something deeper like Gladwell. I really didn't learn anything earth-shattering or gained any gold nuggets. Those new to marketing principles might find it helpful.
7 people found this helpful
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Overall5 out of 5 stars
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- C. Singer
- 28-07-17
Another Home Run
I didn't think this book was going to pertain to me because I am an Innkeeper of a little historic (perennial) lodge in the mountains of California. I gleaned many gems and even made a significant change to allocating advertising dollars. Thank you Ryan for writing such a useful & entertaining book. I have every one of yours and my favorite is The Obstacle Is the Way but this is a close 2nd. I am one of your "Iron Maiden" fans & I had never e en heard of them before your book. Thanks Ryan.
7 people found this helpful
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Overall2 out of 5 stars
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- Anonymous User
- 10-12-19
Over promising, under achieving Disappointing
This book promised to deliver great value, yet all the author did was stating the obvious
6 people found this helpful
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Overall2 out of 5 stars
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- Brian Eisel
- 17-12-18
Not worth it.
This is just a newer version of the same old “how to” books. The author came across as bland, yet preachy. I was unable to finish the book because of him.
5 people found this helpful
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Overall5 out of 5 stars
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- Kindle Customer
- 06-02-19
The Marketing: War of Art
This book beings the reader into the story, imagining yourself on a journey through the creative world, taking on challenges, persevering, and looking towards meaning and purpose, instead of quick rewards and immediate likeability. Choosing the long game, a life path of excruciating pain, extensive editing, and endless creative pursuits. All in service to exhausting the grand potential the individual has as their gift to the world. Will be overjoyed to share this with colleagues and friends to share Ryan's inspiring work, in hope's to share that same inspiration with others.
4 people found this helpful
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Overall5 out of 5 stars
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- HomeInspector
- 29-01-19
Always thought provoking
This is a book I'll need to read again and again. The stories and examples he gives on how to best create a long last "perennial" business were fantastic. You can tell Ryan loves to research!
Definitely recommended!
3 people found this helpful
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Overall1 out of 5 stars
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- Marri
- 17-11-17
Trying to hard to advertise for his clients
This book did have some good tips, but the majority of the book was a plug for other clients and how they found success. I feel that this is not a good use of time. I am sure because he is a notable author that this book got attention which is why it was recommended to me. There are other books that can help with this without all the noise.
3 people found this helpful