Perennial Seller
The Art of Making and Marketing Work That Lasts
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Perennial Seller
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Narrated by:
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Ryan Holiday
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By:
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Ryan Holiday
About this listen
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?
Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
- Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
©2017 Ryan Holiday (P)2017 Penguin AudioListeners also enjoyed...
Critic reviews
A Financial Times Book of the Month Selection
"The book may find a cult following on Madison Avenue the same way his work on stoic philosophy, 'The Obstacle is the Way', did in the NFL." (Steve Rubel in Advertising Age)
"How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century." (The Financial Times)
What listeners say about Perennial Seller
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- S. G. Beedie
- 01-05-20
Powerful
this time around is my second book from Ryan and it's been incredible listening to the stories that have impacted him and helped glean more perspective on my own brand. I'm taking his message deep Inside and applying the story's love this book
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- Oisin OBrien
- 23-10-18
Definitely will need to relisten to this
Will definitely need to relisten to this book as it's packed with a ridiculous amount of amazing knowledge presented in an easy digest way.
So many strong actionable tactics for applying to your business. A must read for creative entrepreneurs.
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- Amazon Customer
- 22-06-18
Worth your time and energy. Great tips and advice.
Authentic, great tips and advice. Would recommend this book to entrepreneurs, and anyone creating something.
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1 person found this helpful
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- Kenneth
- 11-08-17
Outstanding!
This exceptional book should come as no surprise to readers of Ryan's previous works; the quality of his writing and the immense value he brings the reader, and to any would be practitioner, will be measured in a very positive R.O.I. This new release is destined to become a classic..... A Perennial for sure ( No need for the afterword or conclusion in their current form, Ryan).
Having absorbed this in one sitting as an audiobook, I'll be buying a hardback version to sit on my bookshelf.... After a good while getting dog-eared as desk companion.... And between the bookends that guard David Meerman Scott, Anne Handley, Dee Blick, Daniel Priestley, Seth Godin... Ryan Holiday is one of The Greats in marketing. This book will save you YEARS.
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- Dev
- 19-07-18
Absoluetly Amazing Book
I have read hundreds of books and this is one of those powerful book that i will listen to several times
Being India's First Passionpreneur Mentor and Best Selling Author....I love to get million dollar ideas from profound books and this is one of them
feel free to reach out if I can be of any help. whatsapp +91 9819526252
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- Hafiz
- 01-09-23
Some great and some bull
There are some little gems in here I’ve not considered before and then there are things that just come across as bull. The author is a former employee of Tim Ferris, who is closer to bull than he is to diamonds in his teachings but this author seems more credible. Worth a listen if you’re an aspiring artist of any kind or an entrepreneur but cross reference with other sources if I were you. Good luck.
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- matt gayleard
- 25-10-17
the best creative and marketing advise I've read!
This is the best creative and marketing advise I've read in one place.
This is also the first review I've given after reading and listening to hundreds of books
@ryanholiday thank you. A new fan!
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- The Audio Journey
- 23-01-19
Want to make something? Anything? Read this book
A crucial work on how to make something that lasts, and matters. I shall be applying it to anything that I create in the future.
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- Lizzie Edwards
- 30-10-20
Brilliant
There was not much I hadn’t heard before from he business coaches and programs I have been
part of. But somehow listening to Ryan I REALLY heard clearly why it’s so important to do all the things I know I need to do; build a list, create content, choose a platform etc.
I actually think I may do it now. Thanks Ryan.
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- Daniel
- 19-08-17
If you're a creative, GET THIS!
A really good insight into the effort needed to create a product / service that will stand the test of time :)
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1 person found this helpful