The Small BIG cover art

The Small BIG

Small Changes that Spark Big Influence

 Preview
LIMITED TIME OFFER

3 months free
Try for £0.00
£8.99/mo thereafter. Renews automatically. Terms apply. Offer ends 31 July 2025 at 23:59 GMT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for £8.99/mo after 3 months. Cancel monthly.

The Small BIG

By: Noah Goldstein, Steve Martin, Robert Cialdini
Narrated by: Jay Villiers
Try for £0.00

£8.99/mo after 3 months. Offer ends 31 July 2025 23:59 GMT. Cancel monthly.

Buy Now for £12.99

Buy Now for £12.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling.

In The Small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The Small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

The Small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

©2014 Steve Martin, Noah Goldstein & Robert Cialdini (P)2015 Audible, Ltd

Listeners also enjoyed...

 Crucial Conversations (Third Edition) cover art
Inspiring Leadership cover art
Working with Influence cover art
$100M Offers cover art
$100M Leads cover art
The Subtle Art of Not Giving a F*ck cover art
Tools of Titans cover art
The Coaching Habit cover art
Connect! cover art
Almost Alchemy cover art
The Almanack of Naval Ravikant cover art
Algorithms to Live By cover art
Bounce cover art
The Personal MBA: Master the Art of Business cover art
Money Mischief cover art
Learn German: By Reading Fantasy (German Edition) cover art
All stars
Most relevant  
A fascinating look into how the smallest of changes can influence the outcome of interactions with people. This audiobook contains 52 small influence techniques that anyone can use, I have already started to use a few and have seen an improvement in my ability to persuade people. None of the techniques are underhanded and all are backed by psychological studies.

The narration of this book is enjoyable to listen to and although, the English narrator's attempt at an American accent for certain quotes is not the best, it adds to the underlying humour of some of the material.

A wholly enjoyable and informative audiobook.

Big things come in small packages.

Something went wrong. Please try again in a few minutes.
not a bad book found a lot of repeat themes, could just be Amazon echo not syncing properly I was thinking I've heard this before at least once already

not bad insight

Something went wrong. Please try again in a few minutes.
Useful and at times fascinating content, which I've already applied in my own career. The only negative really was the incessant repetition of the title throughout every chapter, and the strange faux accent put on at certain points. I'd recommend it regardless, but it does grate.

Interesting

Something went wrong. Please try again in a few minutes.
Another brilliant book packed with 50 influencing techniques. The only reason I've not given it another star is I'd have liked slightly more explanation of each technique or more examples.

Packed with great stuff

Something went wrong. Please try again in a few minutes.
Really enjoyed this, narration a bit slow but just increased speed and it was fine.

Great book

Something went wrong. Please try again in a few minutes.
The claims made in this book are actionable, and for the most part backed up by an apparent study (I guess you could check them if you’re cynical).

Even if you never use the contents, and given their wide applicability I think this is unlikely, the techniques and often counter-intuitive results are interesting at the very least.

I am glad I listened to it.

I finished this book today

Something went wrong. Please try again in a few minutes.
As it has been broken down Ito chunks, this book lends itself well to the audiobook format.
I've just finished it, and found the insights valuable to my field (Primary Care).
I will almost certainly listen again.
The only thing I think that could be improved would for the narrator to avoid trying to use accents. It doesn't add anything and, in my opinion, detracts from the material.

An excellent overview of persuasion

Something went wrong. Please try again in a few minutes.
A must read for anyone interested in being more persuasive. Filled with small and extremely powerful interventions that are based on validated research

Excellent practical advice

Something went wrong. Please try again in a few minutes.
Or I would decide it as a Swiss Army Knife not just useful for your professional but also your personal life.

A real gem.

Something went wrong. Please try again in a few minutes.
yeah it provides examples, maybe not all of them are perfect but they're just simple little concepts of how not to be a forceful deceptive person.

pretty good, easy to do piecemeal

Something went wrong. Please try again in a few minutes.
See more reviews