Listen free for 30 days

Listen with offer

  • The Innovation Mandate

  • The Growth Secrets of the Best Organizations in the World
  • By: Nicholas J. Webb
  • Narrated by: Tom Parks
  • Length: 7 hrs and 7 mins
  • 4.5 out of 5 stars (2 ratings)
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
The Innovation Mandate cover art

The Innovation Mandate

By: Nicholas J. Webb
Narrated by: Tom Parks
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £13.00

Buy Now for £13.00

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

Driving Innovation from Within cover art
The Product Mindset cover art
The Unstoppable Startup cover art
Profitable Growth is Everyone's Business cover art
Sales Growth cover art
The Experience Mindset cover art
The Three-Box Solution Playbook cover art
The Agenda cover art
The Future of Insurance cover art
The Age of Agile cover art
Think Like Amazon cover art
Digital to the Core cover art
Strategy That Works cover art
Be the Business cover art
Radical Product Thinking cover art
Sense & Respond cover art

Summary

In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today’s ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial start-ups to global Fortune 500 companies, innovation - the steady flow of new ideas - drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: Innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

Charts, tables, and a self-assessment survey are available in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Nicholas J. Webb (P)2019 HarperCollins Leadership

Critic reviews

"Innovation is a learned skill. The best teacher I know is Nick Webb. If you want to innovate you need this book!" (Chester Elton, number one best-selling business author)

"Nick approaches innovation mastery, not as a theorist, but as a an award-winning inventor and innovation strategist. Simply stated, this book is a field guide to innovation success." (Matti Palo, MD, CEO and medical technology inventor)

"In a time of massive market disruption, leaders, managers and CEOs realize that innovation has become the new organizational mandate. This powerful book will show you and your team how to lead your market in breakthrough market-leading innovations." (Josh Linkner, New York Times best-selling author, venture capital investor)

What listeners say about The Innovation Mandate

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.