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Summary

In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today’s ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial start-ups to global Fortune 500 companies, innovation - the steady flow of new ideas - drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold. 

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: Innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

Charts, tables, and a self-assessment survey are available in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Nicholas J. Webb (P)2019 HarperCollins Leadership

Critic reviews

"Innovation is a learned skill. The best teacher I know is Nick Webb. If you want to innovate you need this book!" (Chester Elton, number one best-selling business author)

"Nick approaches innovation mastery, not as a theorist, but as a an award-winning inventor and innovation strategist. Simply stated, this book is a field guide to innovation success." (Matti Palo, MD, CEO and medical technology inventor) 

"In a time of massive market disruption, leaders, managers and CEOs realize that innovation has become the new organizational mandate. This powerful book will show you and your team how to lead your market in breakthrough market-leading innovations." (Josh Linkner, New York Times best-selling author, venture capital investor) 

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