Marketing 5.0 cover art

Marketing 5.0

Technology for Humanity

 Preview
Try Premium Plus free
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically. See here for eligibility.

Marketing 5.0

By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Narrated by: Steve Menasche
Try Premium Plus free

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.

©2021 John Wiley & Sons, Inc. (P)2021 Gildan Media Marketing Marketing & Sales Business Direct Marketing

Listeners also enjoyed...

 Marketing 4.0 cover art
Philip Kotler - The Mind of a Leader Legends cover art
HBR's 10 Must Reads on Managing Yourself, Vol. 2 cover art
Smart Business cover art
The 1-Page Marketing Plan cover art
Digital Vortex: How Today's Market Leaders Can Beat Disruptive Competitors at Their Own Game cover art
Blue Ocean Strategy, Expanded Edition cover art
The Business of Platforms cover art
Big Data, Big Analytics cover art
The Copywriter's Handbook cover art
Operations Management for Dummies cover art
Digital Business Transformation cover art
Neuromarketing cover art
Systems Thinking for Social Change cover art
Digital @ Scale cover art
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age cover art
All stars
Most relevant  
For marketers that is a huge update on how the market is changing and how we can be ahead of time.

Must read

Something went wrong. Please try again in a few minutes.
There’s something very off putting about the narration. It’s distracting and the over-emphasis on some words is unnecessary and silly. The narrator should have just spoken in a normal voice and tone rather than over the top intonation. Shame, it’s got great content otherwise. I should have just bought the actual book.

Off-putting narrator (audiobook)

Something went wrong. Please try again in a few minutes.
there's zero actual content in this book. empty high level stories are retold over and over. Not recommended

book of nothing

Something went wrong. Please try again in a few minutes.
nothing really new, unfortunately.
80% the same as other books/contents out there, was hoping for me.

content light

Something went wrong. Please try again in a few minutes.