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Lasting Relationships via Focused Marketing
- Hugging a Cloud, Book 4
- Narrated by: Harry Roger Williams III
- Length: 38 mins
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Lasting Relationships via Focused Marketing
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Summary
This book is about the aspects of leadership that are difficult to measure but impossible to ignore. It implores leaders to adopt new ways to think, behave, and relate to create profits and meaning, to create that elusive and euphoric state of knowing what really matters today and in the distant future.
In this age of information, innovation, and speed, the human side of business has become the differentiator in the race for sustainable competitive advantage, and the Profits + Meaning Index (PMI) could combine with financial ratios to become the new, more realistic way to simultaneously evaluate the short- and long-term prospects of a business and its leadership.
Please note: PMI is only for enlightened leaders willing and able to grasp it; it is useful only for leaders who will venture beyond the suffocating scope of conventional thinking.