Jab, Jab, Jab, Right Hook
How to Tell Your Story in a Noisy Social World
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Jab, Jab, Jab, Right Hook
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Narrated by:
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John Hopkinson
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By:
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Gary Vaynerchuk
About this listen
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter and Tumblr.
©2013 Harper Business (P)2022 Gary VaynerchukListeners also enjoyed...
What listeners say about Jab, Jab, Jab, Right Hook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- jerry1987
- 02-05-24
Still relevant Even if a bit outdated
It’s a book from 2013 and so some of the content is outdated. The biggest issue is not having access to pictures of the examples Gary describes.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jasmine Ofori
- 16-12-23
Comprehensive guide to social media
Fantastic coverage of social media and great practical advice 👏. I love the examples he provided of good content marketing and bad content marketing.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Nathan
- 01-09-23
The Narrator has no clue!!
Really ruins the experience, getting advice from someone whose just reading it from a book. This narrator has no clue what Gary is advising. It's not spoken with genuine heart. Gary, I thought you'd narrate all your books. Who could do it better than you.
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1 person found this helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Tim
- 17-04-23
Below average
This book mainly describes how various social media platforms work with some good and bad examples. That’s not how educational material should be structured, in my opinion.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Jean-Luc B.
- 07-04-23
Outdated beyond
When I get books on audible, I try and get the most recent one especially if they are about social media, so when I saw this book was released at the end of March 2023, I thought great, a book with the latest stuff. But it turns out this book was released in 2013!!! And it’s just a rehash of old outdated social medias when Vine was all the hype and google glass was about to be released! Plus it’s not narrated by Gary Vee himself.
At least, you realise that Gary may not be such a visionary after all as some of his predictions were a bit off. Praising Google Plus and seeing it become a household name didn’t age well.
All in all, one word: Avoid!
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2 people found this helpful