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Introduction to Personal Branding
- 10 Steps Toward a New Professional You
- Narrated by: Mel Carson
- Length: 54 mins
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Introduction to Personal Branding
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Summary
In this Introduction to Personal Branding you will get a short crash course (in an English accent) into what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche.
Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
Given the explosion in use of digital and social media over the past few years, the Internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.
Who is this book for?
- CEOs, executives, and business owners who want to position themselves as industry thought leaders and stand out from the competition.
- Professionals & academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.
- HR & training managers who want to understand personal branding to help train employees on social media branding and social selling.
- PR agencies & exec comms managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.
Mel Carson is the founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks & writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search & Social.
What listeners say about Introduction to Personal Branding
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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- Brian D
- 26-01-17
Compact and insightful
There are three types of people in the world. Those who don't know what to do, those who know what do but refuse to do it, and those who know what to do and actually take action. Once you've listened to this short and sweet audio book, you'll be equipped with the knowledge to fall into category 3. All you have to do is take action. Thank you Mel for sharing your valuable insights. I now need to get busy putting them into action
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- naysan
- 20-03-17
very good introduction
I was looking for a quick intro to branding and clear guidelines to follow and this audiobook did the job perfectly.
1 person found this helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Steven
- 26-07-16
Not impressed
No new information. Mostly common sense. If you are looking to learn look else where.?
1 person found this helpful
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Overall5 out of 5 stars
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- AdGal
- 24-06-16
Perfect introduction with lots of actionable tips
Great for professionals established in their career or college leavers embarking on their first job hunt, this introduction is the perfect crash course to get you going!
1 person found this helpful
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Overall5 out of 5 stars
- Amy W.
- 10-05-22
Great introduction to branding.
This book is informative, relatable, and digestible. I'm on my 3rd listen. Best for beginners like me.
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- M. Curtis McCoy
- 12-05-20
The perfect book on personal branding
Mel Carson wrote the perfect book on personal branding. Highly recommended by a personal branding expert.
I'd love to interview Mel in my next book!
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Overall5 out of 5 stars
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- Pia Danielsen
- 08-08-18
Clear and down-to-earth practical information
Mel Carson explains the process of branding yourself clearly and in a way that allows one to begin doing some things now to improve one's image to the world. It's also a short audio book (about an hour or so), so one doesn't feel overwhelmed with all the tips and actions that are recommended.
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Overall4 out of 5 stars
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- Mitzi Schawo
- 31-05-18
Good Place to Start
Mel Carson's delivery is as solid as the information provided. When you don't know where to start, this is a great beginning.
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Overall4 out of 5 stars
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- Amos
- 22-04-18
Challenging, clear and simple.
If you are like me you have put this one in the too hard basket. No excuses. Simple formula that gets you started. That is the hard part. The rest is much easier. Thanks Mel.
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Overall1 out of 5 stars
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- Amazon Customer
- 28-03-18
so basic and his reading Cadence is terrible. I wo
overall this book is pretty basic. The author and readers voice is quite annoying. Comes across as quite arrogant. I didn't really learn much other than what you could probably get on LinkedIn.
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Overall5 out of 5 stars
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- L. MARTIN
- 20-01-18
Solid
After getting laid off, this helped get a game plan together for rebranding myself. nothing earth shattering, just solid advice and actionable steps. .