Identity. The most important tool to achieve your dreams.

We live in an era with more access than ever before. Everywhere you look it appears someone is more successful, in better shape, making more money, and living their dreams. This daily barrage of “better-than-me” drives feelings of imposter syndrome, unworthiness, and shame, all the while, deep down we are yearning for a clear sense of self and stability more than ever before.

Have you set out down a path to acquire things, attain skills, and check off accomplishments, only to wind up overwhelmed, stuck, or stagnant in the process? If so, you’re hardly the only one. This happens when your internal identity is out of alignment with what you want to be experiencing externally, in the real world. 

Identity Shift gives you the tools to make meaningful change where it counts: your identity. In his sophomore publication, Anthony shares here the secrets to success, but not in the gimmicky way that listeners are used to. Innate within all of us lies the ability to shift into the identity that enables us to unlock a new level of power, perspective, passion, and productivity. This book is the concept and process to making an identity shift that will change your life.

Anthony Trucks grew up a Black adopted boy in a poor White family to beat the odds to become the man he is today: NFL athlete, American Ninja Warrior, and international speaker who has been featured in Success, Netflix, Amazon Prime, and many more. Start listening to Identity Shift to stand on the shoulders of giants and ascend the mountains of your ambitions today.