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  • Getting the Most out of Your CRM

  • 25 Tips to Increase Adoption, Maximize Value and Increase Profits from Your Customer Relationship Management System
  • By: WW Chee
  • Narrated by: Ron Welch
  • Length: 47 mins
  • 3.5 out of 5 stars (6 ratings)

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Summary

Do you use customer relationship management software? Are you using it to its best effect? Do you think it could it work even better for you? 

We think the answer is "Yes", and with Getting the Most out of Your CRM, we provide you with the top 25 tips that are guaranteed to maximize value and increase profits from your customer relationship management system. 

In this audiobook, you will discover how these tips and techniques can help your business to become even better, with the advice spread around chapters on: 

  • Implementing the ideas 
  • Managing the system effectively 
  • Making the best use of the data you capture 
  • How to take it further 
  • And more... 

If your sales, marketing, or customer service departments are failing to make sure they put customers first, then you simply have to address the problem, and this audiobook will set you on the path to making sure you improve their performances. 

Getting the Most out of Your CRM packs a lot of information into its program, making sure you leave no stone left unturned in your search to make your customer relations stands head and shoulder above the competition.

©2017 Wei Wen Chee (P)2018 Wei Wen Chee

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    3 out of 5 stars

Basic

If you akready know something about CRM and IT you will gain little in this book.

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  • ChristineCandy
  • 04-10-18

Awesome if you don't have a clue about CRM!

We are currently in the process of evaluating a number of CRM products, and while the examples provided in this book are a bit dated, this book's philosophy is very much current. This book has helped to supplement my understanding of CRM and to has been instrumental in helping to shape our organizational approach to this expensive and time consuming investment. Well worth the read.

1 person found this helpful

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  • Haley Simpson
  • 12-08-22

Resourceful and impactful

Intelligently written and succinct, but covering a breadth of current and relevant material on CRM use across all industries. I intend to follow W.W. Chee for similar works.

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    5 out of 5 stars
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  • Laqwacia L. Simpkins
  • 10-02-21

Great book!

This was very informational and helpful. I wish you spoke more on automation. One thing that we wished we did prior to the CRM implementation was solidify a integration partner. Although things are automated within the CRM there still things outside of the CRM that can still cause duplicate data, overwrittrn information, and manual entries. I am thankful ful we found AMSA Connect because it helped me understand you cannot have "a single source of truth" with completely automating the integrations to the local database.

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  • Ronald Colmenares
  • 06-07-20

Like Talking with a friend about CRM implementatio

Como un no nativo del Inglés, podría decir que es sencillo y claro de entender. Podría catalogar el audiolibro como hablar con un amigo que ha implementado un CRM en su organización y de una manera clara y sencilla nos comenta sus tips con base a su experiencia , obviamente sin profundidad pero de una forma integral

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  • hob
  • 21-12-19

great for understanding how CRM works

what is CRM, what is it used for, and how to you use it for your business? I do wish funnels were covered, but for two bucks, it's a good deal

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  • Nina
  • 26-09-19

Good overall introduction to CRM

If you have heard about CRM but don’t know what it is- listen to the book. It’s a good overall view of what CRM is and how companies use it.
The narration is smooth, clear and with perfect speed. If you know about CRM and you need to learn more in depth- I doubt if this would be a good book for you.

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  • Rebecca C. Bliss
  • 10-10-18

Required listening on CRM

Great overview of the CRM world by its leading expert and proponent. Very clear, readable style, it conveyed a great sense of what CRM is and its uses in real business use cases. Chee accomplishes this without the technical minutiae that could make this topic less approachable. This should be required listening for anyone wanting a thorough study of this important new world.