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  • Content Inc.

  • How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
  • By: Joe Pulizzi
  • Narrated by: Joe Pulizzi
  • Length: 6 hrs and 50 mins
  • 4.5 out of 5 stars (139 ratings)

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Content Inc. cover art

Content Inc.

By: Joe Pulizzi
Narrated by: Joe Pulizzi
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Summary

The proven entrepreneurial model that breaks all the rules

Build your audience first. Then create your product.

This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

  • The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
  • Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
  • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
  • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
  • Diversification: Grow your business by expanding into multiple delivery channels
  • Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you'll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.

Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.

©2016 Joe Pulizzi (P)2016 Joe Pulizzi

What listeners say about Content Inc.

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informative

a very insightful overview of what it takes to get a content marketing programme up and running.

4 people found this helpful

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good advice

the first part of the book was more relevant to me. I was looking to get advice for starting my own co tent venture and Joe certainly gave me that. the later stages were a bit deep as I haven't really started. so when my blog takes off I'll come back to read it again.

3 people found this helpful

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nothing new, even to a newbie like me. 20 words,

so I can' review with less than 20 words? I wasted my time listening to a guy promoting his busness and now I must write more than 20 words for my review to be posted? Thank you Audible Not!!

2 people found this helpful

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A Most for any Content Marketers!

Excellent listen. Very insightful and I took a lot from Joe's words. I will certainly be implementing a large proportion of what was discussed in the audiobook to my current business. A must listen for any Content Marketers!

1 person found this helpful

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Good general info

Narrator difficult to listen to. Good general info, too many ads. Bottom line is do not expect success overnight, it will take years.

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Great content

It has re- invigorated me to look at my blog and refine my niche into something that is in line with my passions but also of massive value to my readers.

1 person found this helpful

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Everything for creating content marketing.

Awesome audio book! Just brilliant.

I always wondered about the how content makes money. But only did this book offer loads of tips of making money but also give a step-by-step guide to making great content.

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Meanders to the plate, hits a home run

Great content in the second half of the book... Highly actionable and motivating. If you're already convinced you want a business rather than a job, and that content is the way to go, you can skip the first quarter of the book.

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content marketing here I come!

great for learning how best to leverage web, social media and content to market your business or organisation, and make maximum impact, whilst gaining a quality audience full of customers and fans.

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Decent, but could be better

Any additional comments?

I enjoyed it and nice narration but i did feel some of the advice was maybe a bit unrealistic - either that or maybe just too centred on the US markets or something? Decent book tho

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  • Mariam
  • 20-11-15

Don't believe the hype.

Ok, so before I start this review, I want to be clear that this is not a 'terrible' book. It isn't great though, if I'm being brutally honest, and I'll give my explanation for that opinion.

Here's some things I didn't like about it - firstly, Joe uses far too many quotes and "he said, she said" content. We don't want to know what they think Joe, if we wanted to know that, we would have gone and bought their book instead of yours. It almost seems like Joe isn't sure of his own opinions so he tries to weave them through the opinions of known quantities in the industry.

Additionally, the information is quite basic and theoretical. There is nothing particularly ground breaking here, unless you do not already know what content marketing refers to.

The performance is a bit weak. When reading URL's with "CI" in them, Joe frequently says "all in capitals" after stating the URL. Obviously it doesn't make a difference if its capital or not, that's the nature of a web address. I know this is really specific and may seem petty, but it's hard to take advice from somebody who claims to be a reliable source of content marketing information who doesn't even understand internet basics.

There is a point where Joe claims that he used multiple editors while writing the book. I really think that the editing in this book is lacking. There is a lot of repeated information and the writing does not flow well in some sections. Again, it's scary that somebody like this is giving book development advice. Anyway, I digress.

It isn't the worst book I've ever read by any stretch. With that said, you can be sure that there are many more useful books that you could get your hands on. Sometimes I wonder if the people reviewing these books have any idea why they are even awarding 5 stars.

81 people found this helpful

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  • BkkBanker
  • 30-09-15

A complete content inc

I've read many books, as well as consumed a lot of other content on content marketing. I've also read Pulizzi's previous book.

This book is one of the absolute best on the overall strategy of your business as a content machine. You will not learn how to create a killer social media post, but you will learn a complete content strategy.

I am working in a startup now, and have also read a lot of books on that topic, such as lean startup. The big difference here is the audience focus instead of product focus, which I think is a winning long-term strategy.

33 people found this helpful

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  • Patrick
  • 02-02-16

Narrator is ok but information is super redundant

You didn’t love this book... but did it have any redeeming qualities?

Yes, listen to the first couple of chapters and then stop. Everything else is super repetitive or fluff, he is elaborates on the same stories repeatedly.

19 people found this helpful

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  • Stefano Nanino
  • 05-03-16

Content Marketing

I wasn't exactly sure what content marketing was but I was intrigued when I saw the title of the book come up when searching for new business titles on Audible. After reading the summary, I figured it was worth a shot. Content Inc. takes a different and very intriguing approach to building a business through the one thing people can't copy, your original content. While it can seem overwhelming to undertake at times, I'm excited about starting my content journey with my clothing company. It could be a vital ingredient to spur some additional growth.

5 people found this helpful

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  • Nick Graff
  • 30-11-15

More than I hoped for

I had no idea I would get this much value! I feel like a Ph.D. In content marketing.

4 people found this helpful

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  • Pawel
  • 30-10-15

Useful and actionable information

I listened to Joe's book twice. Like he mentions in the book it's useful for a renge of people - from those getting familiar with what content marketing is to those looking for actionable tips on improving their efforts. As Joe mentioned the book is geared towards entrepreneurs but corporate communicators will find large portions of it relevant and useful.

4 people found this helpful

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  • Clarke
  • 15-06-16

Clarkepatterson

Not at all what I was expecting. Unless you're looking for an infomercial on a get rich quick scheme, ignore this book.

3 people found this helpful

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  • AmazonJunkie
  • 11-11-18

Amazing perspective to start a business the right way in the digital age.

Content is king and Joe does an awesome job in this book from beginning to end. The topics, process, detail, and reason behind everything he did to grow his company to a class leader is in this book. Follow the process and success is just around the corner. Great read!!

1 person found this helpful

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  • Amazon Customer
  • 19-04-16

Great listen!

I actually purchased the Kindle version because of how much I enjoyed it and how much insight I received from it.

1 person found this helpful

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  • Frederick Akpoghene
  • 12-03-16

Must read !!

Is a must-have for every launch of the new entrepreneur in today's digital marketing world

1 person found this helpful