Don't believe the hype.

Ok, so before I start this review, I want to be clear that this is not a 'terrible' book. It isn't great though, if I'm being brutally honest, and I'll give my explanation for that opinion.

Here's some things I didn't like about it - firstly, Joe uses far too many quotes and "he said, she said" content. We don't want to know what they think Joe, if we wanted to know that, we would have gone and bought their book instead of yours. It almost seems like Joe isn't sure of his own opinions so he tries to weave them through the opinions of known quantities in the industry.

Additionally, the information is quite basic and theoretical. There is nothing particularly ground breaking here, unless you do not already know what content marketing refers to.

The performance is a bit weak. When reading URL's with "CI" in them, Joe frequently says "all in capitals" after stating the URL. Obviously it doesn't make a difference if its capital or not, that's the nature of a web address. I know this is really specific and may seem petty, but it's hard to take advice from somebody who claims to be a reliable source of content marketing information who doesn't even understand internet basics.

There is a point where Joe claims that he used multiple editors while writing the book. I really think that the editing in this book is lacking. There is a lot of repeated information and the writing does not flow well in some sections. Again, it's scary that somebody like this is giving book development advice. Anyway, I digress.

It isn't the worst book I've ever read by any stretch. With that said, you can be sure that there are many more useful books that you could get your hands on. Sometimes I wonder if the people reviewing these books have any idea why they are even awarding 5 stars.

81 people found this helpful

A complete content inc

I've read many books, as well as consumed a lot of other content on content marketing. I've also read Pulizzi's previous book.

This book is one of the absolute best on the overall strategy of your business as a content machine. You will not learn how to create a killer social media post, but you will learn a complete content strategy.

I am working in a startup now, and have also read a lot of books on that topic, such as lean startup. The big difference here is the audience focus instead of product focus, which I think is a winning long-term strategy.

33 people found this helpful

Narrator is ok but information is super redundant

You didn’t love this book... but did it have any redeeming qualities?

Yes, listen to the first couple of chapters and then stop. Everything else is super repetitive or fluff, he is elaborates on the same stories repeatedly.

19 people found this helpful

Content Marketing

I wasn't exactly sure what content marketing was but I was intrigued when I saw the title of the book come up when searching for new business titles on Audible. After reading the summary, I figured it was worth a shot. Content Inc. takes a different and very intriguing approach to building a business through the one thing people can't copy, your original content. While it can seem overwhelming to undertake at times, I'm excited about starting my content journey with my clothing company. It could be a vital ingredient to spur some additional growth.

5 people found this helpful

More than I hoped for

I had no idea I would get this much value! I feel like a Ph.D. In content marketing.

4 people found this helpful

Useful and actionable information

I listened to Joe's book twice. Like he mentions in the book it's useful for a renge of people - from those getting familiar with what content marketing is to those looking for actionable tips on improving their efforts. As Joe mentioned the book is geared towards entrepreneurs but corporate communicators will find large portions of it relevant and useful.

4 people found this helpful

Clarkepatterson

Not at all what I was expecting. Unless you're looking for an infomercial on a get rich quick scheme, ignore this book.

3 people found this helpful

Amazing perspective to start a business the right way in the digital age.

Content is king and Joe does an awesome job in this book from beginning to end. The topics, process, detail, and reason behind everything he did to grow his company to a class leader is in this book. Follow the process and success is just around the corner. Great read!!

1 person found this helpful

Great listen!

I actually purchased the Kindle version because of how much I enjoyed it and how much insight I received from it.

1 person found this helpful

Must read !!

Is a must-have for every launch of the new entrepreneur in today's digital marketing world

1 person found this helpful