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Beyond the Startup
- Sparking Operational Innovations for Global Growth
- Narrated by: Liam Gerrard
- Length: 4 hrs and 32 mins
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Beyond the Startup
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Summary
The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years. In the high interest topic of start-ups focused on the beginning stages of entrepreneurship, Beyond the Startup fills a void in the entrepreneurial discussion on how to scale a second stage start up laying out, in practical terms, the tools and practices that made Spark 44 a global powerhouse.