Listen free for 30 days

Listen with offer

  • Belonging to the Brand

  • Why Community Is the Last Great Marketing Strategy
  • By: Mark Schaefer
  • Narrated by: Mark Schaefer
  • Length: 5 hrs and 25 mins
  • 5.0 out of 5 stars (1 rating)
Get this deal Try for £0.00
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Belonging to the Brand cover art

Belonging to the Brand

By: Mark Schaefer
Narrated by: Mark Schaefer
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £14.99

Buy Now for £14.99

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

 Cumulative Advantage cover art
$100M Leads cover art
Marketing Rebellion cover art
Business Made Simple cover art
Futureproof cover art
Buy Back Your Time cover art
Building a StoryBrand cover art
Good Is the New Cool cover art
$100M Offers cover art
Tribes cover art
Fans First cover art
One Million Followers: How I Built a Massive Social Following in 30 Days cover art
A World Gone Social cover art
Scaling People cover art
Secret Tradecraft of Elite Advisors cover art
Get Different cover art

Summary

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Highlights include:

  • How community relates to the emotional connections developed via social media and content
  • Why demographic, technological, and societal trends favor a new community strategy
  • A new view of the ROI of community
  • How a community strategy upends traditional marketing management
  • The psychological connection between communities and brands
  • Why NFTs and the metaverse change the game for community strategy
  • Powerful brand benefits overlooked by most community strategies today

Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.
©2023 Mark Schaefer (P)2023 Mark Schaefer
Consumer Behavior & Market Research Marketing
Show More Show Less

What listeners say about Belonging to the Brand

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Tonyd

Another Schaefer Masterclass

Mark Schaefer has been writing about his subject for 10 years or more and it shows.
The most complete and nuanced view of social media as we used to call it, around.
Over that time as the media and technology have evolved so had the author so that he is able to present the most up to date thoughts in the space.
Another essential marketing book

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!