Belonging to the Brand cover art

Belonging to the Brand

Why Community Is the Last Great Marketing Strategy

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Belonging to the Brand

By: Mark Schaefer
Narrated by: Mark Schaefer
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About this listen

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Highlights include:

  • How community relates to the emotional connections developed via social media and content
  • Why demographic, technological, and societal trends favor a new community strategy
  • A new view of the ROI of community
  • How a community strategy upends traditional marketing management
  • The psychological connection between communities and brands
  • Why NFTs and the metaverse change the game for community strategy
  • Powerful brand benefits overlooked by most community strategies today

Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.

©2023 Mark Schaefer (P)2023 Mark Schaefer Consumer Behavior & Market Research Marketing Marketing & Sales Management

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Most relevant  
Mark Schaefer has been writing about his subject for 10 years or more and it shows.
The most complete and nuanced view of social media as we used to call it, around.
Over that time as the media and technology have evolved so had the author so that he is able to present the most up to date thoughts in the space.
Another essential marketing book

Another Schaefer Masterclass

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Marks book writing and reading style is unsurpassed . It feels like he just a friend giving advice over a coffee or cup of tea . Examples to help undertakes concept rather than is often the case to fill space / pages .

Learnt and laughed

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