
Badass Your Brand
The Impatient Entrepreneur's Guide to Turning Expertise into Profit
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Buy Now for £11.99
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Narrated by:
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Pia Silva
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By:
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Pia Silva
About this listen
Forget everything you think you know about branding and "starting a business", and throw out your "how to write a business plan" workbook. It's never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the badass that you are. Whether you are still employed and dream of being your own boss, or you're self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want - without the startup costs. This step-by-step guide to turning your expertise into profit with no startup costs teaches:
- How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising
- How to stand out from the competition and stop being a me-too brand
- How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients
- How to charge more than your competitors and still win the business
- How to price your services to achieve freedom
By far the best business audiobook I've heard.
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I’ve heard so many different business gurus talking about finding your niche, but I’ve never been convinced like I was this time around. A really important lesson for me was understanding that you could either be the head (as a trusted guide, leading your clients in the right direction) or the hands (doing what the client has asked you to do) and the value of your offering and how much you can charge lies in the difference of those two outlooks.
The real life examples of how her and her husband built their business and what they did wrong as much as what they got right were really inspiring, as were the case studies on clients for whom the ‘badass’ approach has been perfect. I can honestly say it has really changed the way I am doing things in my company (website design and branding) for the better and it is a really powerful read for any small business owner. Thanks Pia!!
Loved this - hugely inspiring and fun to listen to
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