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A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Narrated by: Lloyd James
- Length: 10 hrs and 22 mins
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Summary
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
What listeners say about A Branded World
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Story
- Amazon Customer
- 07-11-18
Awesome
Narrated really well and so informative. Really enjoyed it, lots to think about
Will be listening to it again.
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Overall
- Sam O
- 23-12-12
The Real Business of Branding & PR
Practical , filled with multiple examples, A branded World by Michael Levine,is a good example of using seed principles across micro and macro businesses. If you want to understand the value of Public relations and branding ,If you want to copy and implement some of these success principles then listen to this Audio Book. What stands out and is really useful are the multiple examples used and Lloyd's tone of voice in emphasizing the importance of the deliberate principles used to convert branding and PR to your business goals. I used 2 principles in an early morning meeting the next day after listening to this book and yes my client was impressed and increased our project budget!.
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