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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- By: Peter Fader
- Narrated by: Patrick Lawlor
- Length: 3 hrs and 4 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Narrated by: Patrick Lawlor
- Length: 3 hrs and 4 mins
- Release date: 09-07-24
- Language: English
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Regular price: £9.69 or 1 Credit
Sale price: £9.69 or 1 Credit
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Overall4 out of 5 stars 7
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Performance4.5 out of 5 stars 7
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Story3.5 out of 5 stars 7
Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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3 out of 5 stars
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Not for a new marketer
- By Burt on 24-05-24
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 11-06-19
- Language: English
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Regular price: £10.99 or 1 Credit
Sale price: £10.99 or 1 Credit
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- By: Peter Fader
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
- Unabridged
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Overall4 out of 5 stars 5
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Performance4 out of 5 stars 4
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Story4 out of 5 stars 5
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right....
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4 out of 5 stars
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Interesting prospective
- By Anonymous User on 27-04-24
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
- Release date: 05-09-13
- Language: English
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Regular price: £10.99 or 1 Credit
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- By: Peter Fader, Bruce Hardie, Michael Ross
- Narrated by: Walter Dixon
- Length: 4 hrs and 42 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrated by: Walter Dixon
- Length: 4 hrs and 42 mins
- Release date: 14-03-23
- Language: English
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Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
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