Nicholas A. C. Read

Nicholas A. C. Read

Nic is a former executive with EY and chief revenue officer of SalesLabs, a company he started as a tax dodge that did so well it grew into a legitimate global services firm. His career is a lucky accident. In 1998 mobile phones cost $10,000. Nic wanted one wholesale, so did a deal with Motorola. They gave him $250k in stock and dared him to sell it all in 30 days. This started the world's first kiosk-based mobile phone chain. Nic sold it two years later to a multinational. Did you buy your phone from a retail store instead of a truck stop? You're welcome. While walking through a hotel lobby, Nic saw cakes in an empty room, crept in to eat some, then the room filled with suits. It was a group interview! He bluffed his way through the exercises, and was offered the job. This led to a sales training role that would define his career. Some poor life choices and a relationship breakup saw him down to his last $10 one year. He spent it on a haircut where by chance he met a recruiter and landed an new job in Germany. Inside a global corporation, he found his groove. See? Never underestimate a good haircut. That was over 20 years ago. Since then he's helped Eastern Bloc companies modernise after the fall of the Berlin Wall, and once bought a company in China so he could observe a communist nation shifting to a capitalist model, and observe the change curve firsthand. Along the way he's led some of the world's most innovative sales research projects, received a Business Oscar from a panel of judges that included President Donald Trump, and been a five time bestselling author. He must have learned a thing or two. His clients have won more than £24 billion as a result of Nic's work. Are the media paying attention? Yes, it's Nic you've watched on tv, heard on the radio and seen on the covers of magazines. He's now regarded as one of the world's thought leaders on sales transformation and revenue growth. He's very lucky. Read his books, and you'll be lucky too. Ah yes, "read Read". See what we did there?
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