Geoff Tuff
AUTHOR

Geoff Tuff

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Geoff Tuff is a globally recognized thought leader and widely sought-after speaker and writer on the subjects of strategy, growth, innovation, and adapting business models to deal with change. He and his co-author, Steve Goldbach, have written two bestselling books – Detonate (Wiley 2018), and Provoke (Wiley 2021). Their latest book, Hone: How Purposeful Leaders Defy Drift, will be released on September 30, 2025. Both Detonate and Provoke were recognized by Thinkers50, the leading authority on management thinking, with award nominations for strategy and leadership. Geoff's writing has also appeared in journals such as Harvard Business Review and MIT Sloan Management Review and as a regular contribution to HuffPost. Finally, he and Steve are two of the hosts of "The Provocateurs", a monthly leadership podcast based on the book Provoke. Geoff has over 30 years of experience consulting to some of the world’s top companies. His work centers around helping clients transform their businesses to grow and compete in nontraditional ways. Over the course of his career, Geoff has worked in virtually every industry and he uses that breadth of experience to bring novel, cross-sector insights about how things might operate to clients stuck in industry conventional wisdom. Geoff has a particular strength in using facilitation and personal intervention to help clients make hard choices and take action. Currently, Geoff is a Principal at Deloitte where he has held various positions across the firm’s Sustainability, Innovation and Strategy practices. Today, he leads all energy transition and sustainability work globally and in the US for clients in the energy, resources and industrials sectors. Prior to this, he led the innovation firm Doblin and was a senior partner at Monitor Group, serving as a member of its global Board of Directors.  Geoff grew up in Canada and the UK, and came to the United States for university. He received his B.A., with honors, in English literature and creative writing, from Dartmouth College. He also holds a MBA from Harvard Business School, where he was an honors student. He currently lives in Jamestown, Rhode Island with his wife, Martha, enjoying episodic visits from their four grown sons. 
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  • Provoke cover art

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