David Sammel

David Sammel

David Sammel is one of only 202 Association of Tennis Professionals (ATP Tour Coaches) working with professional players at the highest level of tennis and in 2023 was elected to the ATP Coaches Committee which oversees the pro tour coaches. He has coached 5 Olympians including Marcus Daniell the first tennis medalist from New Zealand in Tokyo 2020 (held in 2021 due to covid) and over two dozen players who represented their countries. Aside from his tennis coaching he created an online business working with elite athletes from various sports. He also designed a 20 hour online course called Mindset College. His book has sold over 6,000 copies. The Book Think about the best athletes you’ve ever known. Consider what set them apart from other athletes; what made them so effective and consistent? The truth is that every great athletic feat is first achieved in the mind. It doesn’t matter how hard you train, if your mind is not in the right space and prepared for success, you won’t achieve greatness. Locker Room Power is an aura you can create and is a major factor in winning before you begin. It is a powerful book that relates to all sports! Inside this step-by-step playbook, you’ll find practical ways to improve your mental performance in life and in your sport. This book will teach you what mentally tough really is and how to achieve it. Many books tell you what you need to do to face life's challenges. This book explains the HOW and is full of practical tools. “We all know this aura exists. What I like about this book is that you give it an identity.” – Tim Henman (4x Wimbledon, US Open and French semi-finalist, former world no4) "This is a top book by a top coach. David is different from most coaches training mindset. He can relate problems and questions to the mentality of great athletes under pressure and bind them together to help you solve issues with confidence. – Judy Murray OBE (mother of Sir Andy Murray) The impact LRP has on performance and how to create that all-important psychological edge over your opponents is immense.
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