Chris Kuenne
AUTHOR

Chris Kuenne

Business & Careers
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CHRIS KUENNE, founder of Rosetta and Rosemark Capital, is a highly successful entrepreneur, member of Princeton University’s faculty and growth capital investor. For more than 30 years he has been fascinated by the question of what motivates people to act as they do in a commercial context. He has devoted his career to translating insights about customer motivation into personalized sales and marketing techniques that accelerate enterprise growth. He is now focused, with his colleagues at Rosemark, on applying these growth techniques to investments in partnership with leading private equity firms. Chris is a frequent speaker to various business leadership audiences, including the Young President’s Organization (YPO), venture capital associations, in addition to the American Council for Growth (ACG) and the CFO Roundtable, among many others. He is an active contributor to Forbes and a range of other leading industry magazines and journals such as Advertising Age, Banking Strategies and Pharmaceutical Executive. He has also appeared on CNBC Street Signs, Forbes podcasts and other media outlets. Prior to founding Rosetta, Chris co-led the retail marketing practice at First Manhattan Consulting Group, following 10 years in marketing management at Johnson & Johnson, where he led the Band Aid® and Tylenol® brand franchises. Chris serves on various corporate and nonprofit boards. He received his MBA with Honors from Harvard Business School, and his BA from Princeton. He lives in Princeton, NJ, and Shelburne, VT, with his wife Leslie and their three sons, Peter, William and Matthew.
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