AUTHOR

Chip Walker

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Chip Walker has built his reputation as a leading branding expert at some of Madison Avenue’s legendary advertising agencies. He’s been Chief Strategist at BBDO, Wunderman, Y&R and at Y&R’s BAV Consulting, home of the world’s largest and oldest database of brands. In his current role as Head of Strategy at movement marketing firm StrawberryFrog, Chip councils C-Suite leaders on problems ranging from finding brand purpose to activating it. His book Activate Brand Purpose: Leverage the Power of Movements to Transform Your Company will be published by Kogan Page in April 201. Chip is a frequent speaker at some of the branding world’s major events – including Cannes Lions Festival, the Advertising Research Foundation, Sustainable Brands Conference and the Conference Board. His writing and opinions on branding have appeared in a wide range of publications over the years, from industry publications like Adweek and Admap, to mainstream business media like CNBC’s Closing Bell and the Chicago Tribune.

Best Sellers

Activate Brand Purpose

How to Harness the Power of Movements to Transform Your Company

By: Scott Goodson, Chip Walker

Narrated by: Robert Fass

Length: 8 hrs and 43 mins

Release date: 14-06-21

Language: English

5 out of 5 stars 3 ratings
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