B. Joseph Pine

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty....

The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage....

World-renowned business strategist and best-selling author ( The Experience Economy, 140,00 copies sold), Joe Pine teams up with Kim Korn to take the next step after The Experience Economy....