Product Management Technology

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

Scrum is a simple framework that allows us to complete projects, continuously improve and get an early return on investment. Whether you are a scrum master, product owner, team member, business stakeholder or simply someone who wants to understand what makes scrum tick, this book is for you.

If you want to improve your ability to deliver a scrum project, then this audiobook is for you. The book does not give you magic-wand techniques but instead focuses your attention on where you should go to understand the fundamentals of scrum.

Scrum is a very easy framework to understand but an extremely challenging one to implement. This is not usually because its practices require special aptitude for learning or even years of experience, but because of the emotional, ideological, and other real world challenges that we all face in business. Realizing how important the answer to the question "Why?" is, I have condensed hours of research and experience into one easy guide.