Modern Marketing
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- By: Mathew Sweezey
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Unabridged
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We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Release date: 12-05-20
- Language: English
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We are in the midst of a media revolution. Ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" makes conventional marketing models obsolete....
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Infinite Selling
- The Modern Approach to High Velocity Revenue Generation and Realisation
- By: James Barton, Matt Webb
- Narrated by: James A Barton
- Length: 5 hrs and 45 mins
- Unabridged
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Whether you are new to selling, a seasoned seller, a revenue leader, or considering getting into the selling profession, Infinite Selling will make you sit up and think differently. It addresses, head-on, the need for change in selling, away from just clever sales techniques and aggressive language, towards a true profession and one that anyone should be proud to be part of.
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Infinite Selling
- The Modern Approach to High Velocity Revenue Generation and Realisation
- Narrated by: James A Barton
- Length: 5 hrs and 45 mins
- Release date: 04-12-23
- Language: English
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Whether you are new to selling, a seasoned seller, a revenue leader, or considering getting into the selling profession, Infinite Selling will make you sit up and think differently....
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Sell the Way You Buy
- A Modern Approach to Sales that Actually Works (Even on You!)
- By: David Priemer
- Narrated by: David Priemer
- Length: 6 hrs and 34 mins
- Unabridged
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While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.
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Sell the Way You Buy
- A Modern Approach to Sales that Actually Works (Even on You!)
- Narrated by: David Priemer
- Length: 6 hrs and 34 mins
- Release date: 18-12-20
- Language: English
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While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy....
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- By: Amy Rosenberg
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Unabridged
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Release date: 26-10-23
- Language: English
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....
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Selling the Invisible
- A Field Guide to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
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A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.
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Good value
- By James Russell on 29-11-22
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Selling the Invisible
- A Field Guide to Modern Marketing
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Release date: 27-06-08
- Language: English
- A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing....
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- By: David Cancel, Dave Gerhardt
- Narrated by: Brian Hutchison
- Length: 6 hrs and 57 mins
- Unabridged
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Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.
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Great Actionable steps!
- By Francis Sprenger on 13-12-21
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- Narrated by: Brian Hutchison
- Length: 6 hrs and 57 mins
- Release date: 09-07-19
- Language: English
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Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow....
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SEO Mastery
- Learn Advanced Search Engine Optimization Marketing Secrets, for Optimal Growth! Best Beginners Guide About Seo for Keeping Your Business Ahead in the Modern Age!
- By: Graham Fisher
- Narrated by: Jonathan Ostrander
- Length: 3 hrs and 6 mins
- Unabridged
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Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this audiobook many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.
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Of no use
- By N. Shepley on 11-01-23
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SEO Mastery
- Learn Advanced Search Engine Optimization Marketing Secrets, for Optimal Growth! Best Beginners Guide About Seo for Keeping Your Business Ahead in the Modern Age!
- Narrated by: Jonathan Ostrander
- Length: 3 hrs and 6 mins
- Release date: 01-05-19
- Language: English
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Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever changing algorithm? Or being unable to use social media or web analytics for multiplying your results? Listen to find out more....
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The Marketing Gita
- Ancient Wisdom for Modern Business Success
- By: Prateek Maheshwari, Sagar Venkateshwar
- Narrated by: Chandrahas Shetty
- Length: 9 hrs and 44 mins
- Unabridged
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With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.
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The Marketing Gita
- Ancient Wisdom for Modern Business Success
- Narrated by: Chandrahas Shetty
- Length: 9 hrs and 44 mins
- Release date: 29-03-24
- Language: English
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This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.
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Digital Marketing in an AI World
- Futureproofing Your PPC Agency
- By: Frederick Vallaeys
- Narrated by: Kaleo Griffith
- Length: 5 hrs
- Unabridged
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Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. Human intuition and creativity will always be essential components of successful marketing. Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
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Digital Marketing in an AI World
- Futureproofing Your PPC Agency
- Narrated by: Kaleo Griffith
- Length: 5 hrs
- Release date: 22-09-20
- Language: English
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Data isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it....
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Savage Restaurant Success
- A Modern-Day Code for Restaurateurs to Thrive in Life and Business
- By: Donald Burns
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Unabridged
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This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!
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Savage Restaurant Success
- A Modern-Day Code for Restaurateurs to Thrive in Life and Business
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Release date: 09-02-24
- Language: English
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This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness.
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The Innovative Seller
- Keeping Pace in an AI and Customer-Centric World
- By: Jake Dunlap
- Narrated by: Danny Hughes
- Length: 4 hrs and 30 mins
- Unabridged
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In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.
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The Innovative Seller
- Keeping Pace in an AI and Customer-Centric World
- Narrated by: Danny Hughes
- Length: 4 hrs and 30 mins
- Release date: 07-05-24
- Language: English
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In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day.
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Unlevel the Playing Field
- The Biggest Mindshift in PPC History
- By: Frederick Vallaeys
- Narrated by: Kaleo Griffith
- Length: 6 hrs and 12 mins
- Unabridged
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Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.
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Unlevel the Playing Field
- The Biggest Mindshift in PPC History
- Narrated by: Kaleo Griffith
- Length: 6 hrs and 12 mins
- Release date: 06-06-22
- Language: English
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Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering....
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Death of a Marketer
- Modern Marketing's Troubled Past and a New Approach to Change the Future
- By: Andrea Fryrear
- Narrated by: Madeline Mrozek
- Length: 5 hrs and 30 mins
- Unabridged
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Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
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Death of a Marketer
- Modern Marketing's Troubled Past and a New Approach to Change the Future
- Narrated by: Madeline Mrozek
- Length: 5 hrs and 30 mins
- Release date: 03-08-18
- Language: English
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Audiences demand excellence, and marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future....
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The Modern Seller
- Sell More and Increase Your Impact in the New Sales Economy
- By: Amy Franko
- Narrated by: Amy Franko
- Length: 4 hrs and 55 mins
- Unabridged
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Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity. Left-field competition. Commoditization. App-like mindsets. Less loyalty. More decision makers. Faster ROI expectations. All of this has shifted what our prospects and clients need to succeed, and how they want to interact with and buy from us.
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The Modern Seller
- Sell More and Increase Your Impact in the New Sales Economy
- Narrated by: Amy Franko
- Length: 4 hrs and 55 mins
- Release date: 17-06-19
- Language: English
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Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity. Left-field competition. Commoditization. App-like mindsets. Less loyalty....
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The Art of Social Business: Strategies for Modern Success
- Your Roadmap to Dominating Social Media and Achieving Business Success
- By: Maruf Hasan
- Narrated by: Andrew Baldwin, Maruf Hasan
- Length: 9 hrs and 56 mins
- Unabridged
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In "The Art of Social Business: Strategies for Modern Success," delve into the dynamic world of social media marketing and unlock the secrets to achieving success in the digital age. This comprehensive guide offers invaluable insights, practical strategies, and actionable advice to help businesses of all sizes harness the power of social media to drive growth, engage audiences, and build brand presence.
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The Art of Social Business: Strategies for Modern Success
- Your Roadmap to Dominating Social Media and Achieving Business Success
- Narrated by: Andrew Baldwin, Maruf Hasan
- Length: 9 hrs and 56 mins
- Release date: 11-04-24
- Language: English
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In "The Art of Social Business: Strategies for Modern Success," delve into the dynamic world of social media marketing and unlock the secrets to achieving success in the digital age.
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing
- By: Joe Dobrow
- Narrated by: Kirk Winkler
- Length: 15 hrs and 12 mins
- Unabridged
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Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing
- Narrated by: Kirk Winkler
- Length: 15 hrs and 12 mins
- Release date: 01-10-18
- Language: English
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In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late 19th century when three charismatic individuals launched an industry that defines our national culture....
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The Invisible Touch
- The Four Keys to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
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Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
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This is a must if you sell services
- By Fcggbn on 11-10-10
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The Invisible Touch
- The Four Keys to Modern Marketing
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
- Release date: 09-03-00
- Language: English
- Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies...
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Are Your Leads Killing Your Business?
- SaaS, Tech and B2B CEOs and Sales; Double Your Pipeline & Revenues in 90 Days by Attracting the Right Prospects, Accelerating Decisions, and Activating Clients
- By: Mark Osborne
- Narrated by: Robert Plank
- Length: 3 hrs and 40 mins
- Unabridged
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Covid-19 lockdowns accelerated major changes in the B2B buying world, fast-forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind. This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues. It's a framework proven to DOUBLE pipeline quality and revenues in 90 Days by adapting to how B2B Buyers make decisions today.
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Are Your Leads Killing Your Business?
- SaaS, Tech and B2B CEOs and Sales; Double Your Pipeline & Revenues in 90 Days by Attracting the Right Prospects, Accelerating Decisions, and Activating Clients
- Narrated by: Robert Plank
- Length: 3 hrs and 40 mins
- Release date: 02-04-24
- Language: English
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This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues.
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- By: Modern Psychology Publishing
- Narrated by: Terry F. Self
- Length: 2 hrs and 13 mins
- Unabridged
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- Narrated by: Terry F. Self
- Length: 2 hrs and 13 mins
- Release date: 05-04-19
- Language: English
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? Listen to find out more....
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Prove It
- Exactly How Modern Marketers Earn Trust
- By: Melanie Deziel, Phil M. Jones
- Narrated by: Melanie Deziel, Phil M. Jones
- Length: 2 hrs and 36 mins
- Unabridged
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Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.
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Prove It
- Exactly How Modern Marketers Earn Trust
- Narrated by: Melanie Deziel, Phil M. Jones
- Length: 2 hrs and 36 mins
- Release date: 19-12-22
- Language: English
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Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing....
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