Global Marketing

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales.

New for 2023! Bring your business to new heights with this comprehensive guidebook on utilizing social media to promote your brand and increase revenue!

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Today’s investment world has a low cost of entry and is more convenient than at any time in history. Easier access to the marketplace for retail investors has made a dazzling array of financial products available. The huge selection of passively managed funds, such as index funds and exchange-traded funds, keeps costs down and allows beginners to build a diverse portfolio without spending long hours doing research.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

Are you tired of making mistakes, earning less, or not hitting your daily or monthly targets because of employing average techniques? Are you ready to take your game a notch higher and learn new advanced strategies, secrets, and tips to improve your winning probability and make more money? If so, you’ve come to the right place.

Just think for a moment: With over $5.1 trillion changing hands every single day in forex and currencies of different countries changing hands in the process, you can be sure that if you know what you are doing, you can make full-time income with forex! But, you may be wondering: That’s true, but how do I begin? Is forex trading something that a complete beginner can do? How do I decide which currencies to trade?

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.

Tom Peters, the international best-selling author of In Search of Excellence, which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever. The Excellence Dividend is a critical new book from one of today's leading visionaries in business. This year's winner of the Thinkers 50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

At some point in your life, you probably will have some money saved up and will start thinking, “I probably should invest this into something.” You can’t live in this modern age and be deaf to the oft-repeated advice of the way that leads to financial freedom: "Save and invest." To be honest, that advice is solid.

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.

With millions of people who exchange dollars in the online trading market, any investor should understand that there is a huge potential worth taking advantage of in trading. One important question that new traders should ask themselves is whether trading is the right activity for them. Before you engage in trading, you should have the right reasons why you need to trade. In this case, it could be that you want to grow your capital and open a thriving business. Also, you might be willing to trade for the benefit of gaining experience out of it.

Frustrated by endless indecisive meetings, lack of alignment, mistrust, blame games, turf wars, toxic colleagues and/or weak performance? All of these are a result of bad communication. And effective communication can solve them. Dr. Zweifel, former CEO, Columbia leadership professor, and award-winning author, has trained and coached over 5,000 executives to communicate effectively. Now he unpacks the toolbox he developed over three decades of working with CEOs, C-level executives, and even heads of state like Nelson Mandela to reveal the communication secrets of winners.

Learn how to start leveraging a breakthrough, a new way of operating at the helm of a business to get more wealth, power, loyalty, respect, and freedom than ever before! In this controversial new book, Charlie Hutton - the man accused of having a cult-like following among male business owners and entrepreneurs - reveals the secrets that have fast become the backbone for the new breed of self-made men.