Prescription for Advertising

2 books in series
0 out of 5 stars Not rated yet

Prescription for Advertising Volume One Summary

Chapters include:

  • Introduction
  • 1. Seeing the Whole Elephant
  • 2. Getting to Where You Want to Go
  • 3. Creativity - the Power to Break Through
  • 4. Setting an Advertising Budget
  • 5. The In-House or Out-House Dilemma
  • 6. Finding a Good Advertising Agency
  • 7. Setting the Ground Rules
  • 8. How to Pay Your Advertising Agency
  • 9. Keeping Your Agency on the Right Track
  • 10. How to Work with Your Account Executive

Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising.

©1986 Edmond A. Bruneau (P)2012 Edmond A. Bruneau
Show More Show Less
Not an Audible member?
From £7.99/month after 30 days. Renews automatically. See here for eligibility.
Start your free 30-day trial
Product list

  • Book 1

    Prescription for Advertising Volume One cover art

    Regular price: £6.99 or 1 Credit

    Sale price: £6.99 or 1 Credit

    Try for £0.00

  • Book 2

    Prescription for Advertising - Volume Two cover art

    Regular price: £6.99 or 1 Credit

    Sale price: £6.99 or 1 Credit

    Try for £0.00