Showing titles in Sales & Selling

The Avengers franchise contains some of the top-grossing films of all time - but did you know the seeds of this blockbuster series’ success were actually planted 50 years earlier? You’ll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy® winners Nick Nanton and J.W. Dicks, authors of the best-selling Celebrity Branding You™, expose why StorySelling is the most powerful method of persuasion known to man - and how any entrepreneur or business owner can put it to work to create their own blockbuster success!

Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Get retail sales without stress, embarrassment, or rejection. Shy? Don't want to talk to your friends? Afraid to connect with strangers? Don't know where to start? Don't know what to say? Never feel guilty again. Learn how to position your retail sales so people are happy to buy. Learn exactly what to say to make your retail sales soar.

N’écoutez pas les beaux arguments, mais vérifiez les belles preuves. Venez voir combien de livres nous vendons sur ce sujet, combien de spectateurs ont assisté à nos conférences. Ceci est une affirmation : aucun livre audio de vente ne vous rapportera plus d’argent que celui que vous écoutez. Prétentieux ? Nous l’assumons pleinement.

Bad pricing is a great way to destroy your company's value, revenue, and profits. With 10 simple rules, this audiobook shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.

Hi, my name is Matt Wanty. I’m an outbound sales strategist and 3x Founder. You may have seen some of my LinkedIn content that has reached millions of sales people across the globe. Here’s what you should know about this book: Over the last two years, I’ve spoken with almost a thousand salespeople from all over the world in almost every industry.

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.

Once thought lost and replaced by modern technology, stopgap with emails and voicemails; the skill of cold calling finally returns to the business world in this semi-entertaining sales training audiobook The Lost Art of Cold Calling. Whether you are a B2B sales person or you're a business leader that relies on outbound sales. This could be one of the most important sales training audiobooks that you'll ever listen to. The author is a highly accomplished salesman and he shares the real reasons why cold calling is so hard and why so many sales reps fail at it.

In Selling the Cloud, Mark and Paul share practical lessons and key characteristics needed to succeed in the sales climate of tomorrow: passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage. The fusion of enterprise software service sales, product sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to thrive not only in software sales, but in sales at large.

Have you ever wondered why there are some people to whom you take an instant dislike and others to whom you gravitate? Obviously, there's something else happening besides their verbal communications that is attracting or repelling you, right? You might just discover what that is by listening to this book. Within this book, you'll learn about the four main personality types and even determine what personality type fits you. You'll also learn how to adjust and monitor your behaviors, gestures, and body language to enhance your communication skills.

Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.

Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.

It all starts with a sale. Whether you love it or hate it, making sales drives your wedding and event business. You don't get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you have been selling for a long time, this book will be a good refresher.

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

Drawing on forty years as a world-class motivational speaker and author, Ziglar identifies and outlines in his best-selling Over the Top precisely how to achieve what people desire most from life—to be happy, healthy, and reasonably prosperous and secure. As Ziglar delves into the hows and whys of living life with values, character, honesty, integrity, and sensitivity, you’ll learn to be more at peace with yourself and accomplish more with your skills and abilities.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?